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This is a meatless Mexican stalemate.
Food rivals Mad Mex and Guzman Y Gomez have fallen into a war of words over food choices.
In an interview with news.com.au, Clovis Young, the founder and CEO of Mad Mex, accused his competitor of “irresponsibility” and “reactionary”. Previously, there were reports that Guzman’s director called plant-based meat substitutes. Product is a kind of “fashion” and “disgusting”.
Mr. Young speculated that Guzman Y Gomez failed to introduce plant-based options due to higher costs.
But Guzman’s founder Steven Marks said he is a “super fan” of non-meat and the brand is launching its own plant-based options “in the coming months.”
Guzman Y Gomez and Mad Mex are Australia’s second and third largest Mexican-themed fast food chain. In terms of stores, Zambrero has the most branches in Australia.
The bread and butter of all chains are choices of burritos, tacos, and quesadillas with pork, beef or chicken.
For some time now, chain stores have also offered vegetarian options, mainly using meat for vegetables or tofu.
However, recently, due to Beyond Burger and Hungry Jack’s Rebellious Big Mac The company claims that “tastes like our classic Whopper.”
Guzman founder: “I think this is disgusting”
But in late March,Sydney Morning HeraldAccording to reports, Mr. Max has stated that Guzman “never offers” a choice of fake meat.
“I think it’s disgusting,” Mr. Max was quoted as saying.
“I don’t even like the taste.”
He added: “In my opinion, this is a fashion.”
“If you want to eat vegetables, eat vegetables, if you want to eat less meat, eat less meat.”
This surprised Mr Young of Mad Mex. It’s been two years since his chain store had a spicy vegetarian chicken option on the menu, and he told news.com.au it was on sale.
“We have customers who call us and ask, “Are you sure this is not real chicken?” This is a proof of quality.”
This spicy vegan chicken is made from soy protein and produced for Mad Mex by Simplot Australia, the company behind Birds Eye and Leggo.
Mr. Young said that Mad Mex tried 50 different plant-based proteins before deciding to use Simplot products.
“Some of them are really bad. The first generation is not always that good-think about the Internet with a 56k modem or the first Tesla.
“But this tastes as good as chicken, or even better.”
The founder of Mad Mex said that the proportion of meatless foods in total sales rose from 6% to 15% within five years. Stimulated by meat-like options, he expects meatless sales to double to 30% of the menu.
related: Controversial ingredients in Mad Mex burrito split the internet
Mad Mex: Fake meat comments “irresponsible”
Mr. Yang said that when he read the comments of competitors, he felt “uneasy.”
“It is naive and somewhat irresponsible to say that the product tastes disgusting-it is actually untrue,” he said.
“For the kind of microphones that people have, it’s important not to stop this movement around how we consume products to protect the environment and health.
“We can’t eat as we did in the past 30 years, and the environment simply can’t handle it, so we have a moral obligation to lead the trend by providing quality products and inspiring people to make these subtle changes.”
In particular, beef production is the main source of greenhouse gas emissions, with 60 kilograms per kilogram of beef.
Approximately 14% of global emissions come from the meat and dairy industry, mainly from methane produced by animals.
“I’m very frustrated (Mr. Max’s comment). In my opinion, this is a bit reactionary,” Mr. Clovis said.
“I suspect it has something to do with the cost of profit. I suspect it has more to do with the economy than with reality (taste).”
Mad Mex admits that fake meat is more expensive, and its spicy meatless chicken charges customers an extra $1.
related: Taco Bell: Will the Mexican restaurant chain succeed in Australia?
Guzman hits back on fake meat claims
But Mr. Max of Guzman told news.com.au that he was SMH Refers to “highly processed specific plant brands that contain ingredients that Guzman Y Gomez (GYG) will never appear in our menu.”
He said that his “fashion” review is about the same product, not all plant-based proteins, although this article refers to “fake meat” in general, not a specific brand of fake meat.
“Anyone who knows GYG and me knows that we believe in plant-based menu items. For years, I have been saying that people should eat less meat and more vegetables,” Mr. Max said.
“Not all suppliers can meet our requirements, especially in the plant-based field, but I am a big fan of many plant-based products.”
Guzman diners can order a variety of enchiladas and tacos filled with spicy tofu or fried vegetables. Soon, Mr. Max said the same goes for plant protein.
“GYG has a new plant-based filler that we will launch in the next few months.
“It’s delicious, and we have worked hard for more than a year to make sure it is perfect for our guests.”
Mr. Max denied that the higher prices of vegetarian options were the reason why there was no fake meat on the menu.
“We have never compromised on food quality, so the cost has never been included. For GYG, it is about taste and quality.”
Americans bring Mexican food to Australia
The two Mexican chains may both be born in Australia, but their founders are all from the United States.
Mr. Young from San Diego said that he always associates the beach with burritos. After traveling to Sydney’s Bondi Beach with friends in 2005, he went to find Mexican food, but was at a loss. So he started his own chain.
“I once joked that Crazy Max is on a humanitarian mission, trying to bring decent Mexican food to a culture where people only eat Thai food.”
Mr. Clovis said that the key to Mexican cuisine is chili. He said he is proud of the two new hot sauces, and customers can put a thick layer on their tacos.
“Mexicans come and go,’Damn that’s great’.”
related: Guzman Y Gomez’s newly launched $3 tacos are so popular that they are sold every 5 seconds
Mad Mex expands after growth pauses
It’s not that Mad Mex has been smooth sailing. It is now owned by Singaporean fast food company 4 Fingers.
It has fewer stores than Guzman Y Gomez, which now has a large number of former McDonald’s executives serving as board members. The chain is now worth nearly $1 billion.
In fact, Mad Mex left Adelaide in no rush to head to Darwin.
“We tried to operate there for two years, but we found that the logistics from Melbourne to Adelaide was too difficult,” he said.
“We actually stopped the growth for a while, and then went back and performed the entire brand update.”
But he said it is now opening more branches, including one opened in Melbourne’s Westfield Doncaster shopping mall this week.
Mr. Clovis said that the brand hopes to grow by 20% to 25% in the next year and increase the number of stores from 60 to about 100.
But why did the Tortilla Tragedy choose his store instead of Guzman Gomez?
“It boils down to flavor and taste in the end,” he said.
Maybe there is some fake meat.
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