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The air is full of chill, which can only mean one thing. Winter is here, and with it comes crowds and chaos, also known as the annual Aldi Snow Sale.
After a brief pause during the peak of the COVID-19 pandemic in Australia last year, it is expected that customers across the country will line up to buy the most popular items in supermarkets that year.
Traditionally, sales will see groups of shoppers desperately trying to bargain, and family and friends often try to “team together” to get the best deal and queue hours in advance.
However, in one of the most popular bargaining shops (Westfield in Chatswood, Sydney), the situation is softer than usual.
In an interview with news.com.au, Mrs Field’s business owner Sam Khaled said that this line was the smallest line he had seen in 45 minutes before the supermarket opened.
Khalid said: “I have been here for 10 years. This is the quietest deal I have ever seen.” His cafe is only a few meters away from Aldi’s front door. “Usually, I can make at least $500 from shoppers waiting in line before 8 am. But this year is not… It is shocking. I have never seen a moment so quiet and so close to opening hours.”
Friends of Edeline and Janice, who departed from nearby Macquarie Park, said they expected to arrive at 6.30 in the morning because of the large crowds and waiting in line.
Edeline told news.com.au: “We originally thought there would be a lot of people in line, but by 7 o’clock in the morning, there was still no one.”
“This is our first time skiing, and we plan to go to New Zealand in July. We have never skied before, so we are pursuing everything-engineering.
“We were even surprised that few people came here at 7.30 in the morning. I had to buy a plane before I lined up, and then arrived here 30 minutes before the store opened. The line may be 200 meters long.
“So, I really do hope that today’s snowfall will have a similar situation.”
But at 8 in the morning, like a switch, the crowd flocked to the German retailer because they expected to open the store at 8:30 in the morning.
When the rolling door opened and the security department tried their best to control the crowd, the crowd won and Aldi’s central aisle became chaotic.
“You wear a jacket, I’ll grab your pants.” A woman told her husband, apparently she hadn’t had caffeine in the morning.
“How old is the child,” he said.
Trucks, jackets, boots, trousers and trucks of warming goods are all in sight.
When shoppers choose the right size and the right size, a lot of colors fly in the air.
“I have a jacket… I have a jacket.” A woman screamed.
“Great, I will find the same pants,” her friend replied.
Without seeing the locker room, shoppers took off their pullovers and tried on jackets, some of which wore trousers on jeans.
The security team monitored the aisles, but could not separate all those who were eager to bargain. In the first hour of the store’s opening, social distancing is a thing of the past.
Some shoppers quickly noticed the lack of space between shoppers, and the Chatswood store has the ability to cater to 250 shoppers – the proximity of the aisles means everyone is shoulder to shoulder.
“I thought everyone would have more space,” a woman whispered to her partner.
“It feels crowded here.”
How the Aldi Snow Sale will work in 2021
Despite the crowded crowds, the retailer has severely warned that this weekend’s auction will be very different from previous auctions, so there is some calm in the chaos.
The retailer warned on Wednesday: “The time has changed since the last Snow Gear special sale, so your experience in the store may be different.”
“We ask all people who come to our store to be patient, calm, and pay attention to other customers and our employees.”
related: Retailer announces major changes in snow sales
related: Cancel iconic Aldi ski equipment sales in 2020
Shoppers participating in the big sale on Saturday, May 22 will face a one-time security measure that includes:
Customer Line -Bollards and other signs will be displayed outside the store to ensure that customers line up in a safe and social manner.
Amazing entry into our store – Each store will let customers enter the store in groups of 50 every 15 minutes until they reach the density limit of each store according to our COVID safety plan. Then, when the store is at its density limit, a “single person in, single person out” policy will be adopted.
related: Aldi shoppers attract customers at $20 a week store
Extra security –Most of our stores will be equipped with security personnel to help manage the security process of customers entering each store. In select stores without security guards, our store manager will manage staggered customer entry.
Middle aisle layout -We will spread tables in the “special purchase” area to further encourage social isolation.
Other ALDI employees -All ALDI stores will be equipped with other team members to help customers and encourage social distancing in the store.
Traditionally, Aldi ski sales will be held in May each year, and has attracted thousands of shoppers across the country desperately buying skis.
In 2017, this auction created a scene of chaos in stores across the country, with some shoppers pushing their way through the aisles.
What are the highlights of Aldi Snow Sale?
From jackets to goggles, boots and underlayers, every Snow Sale from a German retailer will present everything you need for a weekend in the snow.
The retailer designed the Premium series in Austria. It is said that this type of ski equipment-whether it is men’s, women’s or even children’s-can withstand all extreme weather conditions from the Alps to the snowy mountains.
The retailer said that this year there will be enough gear so shoppers can wear a family of four from head to toe for less than $1,000.
Among the highlights include six adult snow outfits, from lightweight knitted jackets ($39.99) and soft shell jackets ($59.99) to high-quality windproof, waterproof, and breathable detachable liner jackets ($119.99). , Suitable for all alpine conditions.
For men and women, there will be four types of snow pants, including the popular “Challenge Needed”, which has a PFC-free waterproof coating, pre-formed knees, adjustable waist and leg cuffs, and enhanced abrasion resistance (99.99 USD)).
For this year’s kids, there will be five snow jackets suitable for 2 to 14 years old, and two snow pants suitable for the same age group without PFC waterproof coating (only $29.99).
Australia’s ski and ski retail sector (estimated to be worth more than A$2 billion per year) is dominated by Aldi’s annual sales.
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