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National Candy Association Polls Data from last month showed that 82% of Americans are not afraid to celebrate Halloween this year, which is good news for retailers. Their annual survey shows that consumers will spend US$324 million on Halloween candy (an increase of 48% from last year). So what is the trick? Will the shelf be empty before the goblin comes out?
The threat of empty shelves has been plagued by customers and retailers, creating a tricky situation for companies. Companies like Walmart and Lowes prepare for Halloween Order more The product should be put on the shelf as soon as possible. People of all ages-not just children-are celebrating Halloween this year, and fear of a shortage of sweets and clothing has prompted consumers to buy early.
Horrible news.Pay attention to the biggest enjoyment of consumers this year is to see how the confectionery industry has become more transparent Instead of supply chain, More responsible for its sustainability practices, and more committed to making the world safer and better.
Understand how your supply chain prepares for the most important day of the year
Reese’s peanut butter cups are “good” globally
Reese grade As the most popular Halloween feast in American history, it has been ranked number one for several consecutive years. Filled with peanuts and surrounded by chocolate, how and what makes this candy so delicious? We believe that this is an element of moral origin.
Due to the popularity of Reese’s peanut butter cups (and other delicious peanut products), Hershey is one of the biggest Buyer Peanuts from the United States are purchased from peanut farms in the south. Hershey’s has global offices and manufacturing facilities all over the world and plays a leading role in making long-term commitments to ethical business practices in its supply chain.They successfully launched a policy In the entire supply chain from Asia to Canada, only cage-free eggs will be used by the end of 2020.
Responsibility also means providing transparency in their business practices by Share data And the insights gathered about their agriculture, transportation, manufacturing, and partnerships.Check this map to understand Reese’s Peanut Butter Cups The supply chain—where the raw material is grown, from whom, and how far—before it is placed in your Halloween bag.
Can you trust your Halloween candy?with IBM Food Trust The answer is yes! Because IBM technology provides insight into the direct source of ingredients, visibility into the timing, transportation, and tracking of all touch points:
- An ecosystem composed of producers, suppliers, and manufacturers to create a safer and more sustainable food ecosystem
- Clearly indicate the source of the ingredients
- Build trust in the brand
- Optimize food transportation safety
- reduce waste
M&M’s is working hard to protect the world’s chocolate supply
M&M’s, the classic Halloween candy for a long time (ranked 3rd in the selection) Polls) Owned by Mars, it is one of the largest cocoa purchase users, purchasing 350,000 to 400,000 metric tons of cocoa annually. After three years of efforts to achieve complete supply chain transparency, as of 2021, Mars’ supply chain transparency will reach 95%. Supplier list For cocoa.
In addition to supply chain transparency, Mars is getting closer to its goal of sourcing 100% responsible cocoa.As part of the industry initiative And in cooperation with African governments, Mars Wrigley plans to protect the world’s chocolate supply through plans to hire women, protect children from forced labor, rebuild and protect forests, and increase farmers’ wages by 2025.
Swiss agricultural products and Mars are cooperate To protect the cocoa supply, their scientific team conducted a field test that can identify swollen root diseases in the cocoa tree in just 60 minutes. Currently, as many as 78 million acres (780,000 hectares) of cacao trees are infected with the disease, but their new advanced detection methods can more easily detect the disease and prevent its spread. IMB blockchain Provide an open source platform for sharing data, where competitors can collaborate to share data, tools, information and resources.
Starburst withstood the storm
According to the candy store survey, another popular candy starburst made by Mars Wrigley is the fourth most popular Halloween candy.
Their plant in Texas produces 100% of all Starburst candies in North America, but their key ingredient supply chain may be significantly affected by the hurricane season. Starburst purchases sugar from the Caribbean Islands. The hurricane season often interrupts cargo transportation, causing delays and affecting the entire supply chain.Real-time visibility of product location It is possible.
Company can Make predictions Based on upcoming events, before it affects the supply chain, such as severe storms. Using data from meteorological companies, you can view unstructured data such as hurricanes, and predict the impact on the supply chain, and shift logistics in advance to avoid delays or losses.
You will feel evil to eat candy, after all, the world’s largest candy maker is leading the food industry Sustainability Make sure the earth lasts longer than candy corn-this is vote The worst Halloween candy of the past two years.
Retailers can enjoy this enjoyment: Halloween sales are exploding!Nice to see Halloween sale It reached US$324 million in the four weeks ending October 4, 2021, an increase of 48% over the previous year. The panic of empty shelves prompts customers to buy more goods and buy early.
Let Halloween be your warning, don’t be kept in the dark, Stock your shelves Advance for the upcoming holiday.
Supply chain solutions
Supply chain solutionsConsultancy services for strengthening supply chain management-for a flexible, agile and sustainable supply chain.
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