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For thousands of years, the art world has remained largely unchanged. The tradition has always revolved around artists selling their works to museums, galleries or individual collectors. In return, artists will obtain market value for their works, which are usually kept in private vaults and are only frequently displayed to the public.
With the advent of NFTs, many artists are now able to sell their works as digital collections. Through these digital assets that support the blockchain, artists can not only retain the ownership of the artwork they create, but also receive royalties from the sales in the secondary market.
There is no doubt that NFT is changing the contemporary art world, because artists no longer need to rely on galleries and museums as their sole medium for selling their works. This change in perspective provides artists with greater freedom and choice in their works, and at the same time brings new audiences and new traditional artist streams to NFT.
The following are the most famous contemporary artists who have recently entered the NFT.
Damien Hirst
Hearst recently launched the “Money” project, which consists of 10,000 NFTs, corresponding to the physical prints of his art works 5 years ago, and is now stored in the vault. NFT will cost the buyer US$2,000/piece and will be purchased by the end of this month.
NFT is changing the world, and the art world is paying more and more attention to cryptocurrency. However, for Damien Hirst, this is not exactly the get rich quick plan described by the media. This British artist and entrepreneur was once one of the youngest contemporary artists who ruled the British art scene in the 1990s and the richest living artist in the region. according to report.
The Currency project aims to blur the line between fungibility and irreplaceability (especially money and art), because collectors of Hearst NFT will have the option to obtain physical paintings or NFT versions of paintings. NFT will be high-resolution photos of physical paintings.
In an interview with Cointelegraph, Hirst said that he used to give away a lot of art, and whenever someone sells art, he gets frustrated.
“I think this whole project is like a test. It’s like when you walk downstairs in your house, if you have a painting, soon this place will represent a dollar sign.”
related: British artist Damien Hirst uses NFT to blur the line between art and money
Other highlights of Hearst’s work include the “Always Beautiful in My Mind” project, which was sold at auction for more than $220 million in 2008, and the “For God’s Love” project that required diamonds-inlaid skulls, selling price 100 million U.S. dollars.
in a Interview with Cointelegraph, Hirst said he was annoyed by apps like iTunes taking ownership from musicians, and praised NFT’s contribution to helping artists maintain their creative ownership.
related: British art icon Damien Hirst accepts BTC and ETH payment for the print edition
Philip Colbert
With a strong background in contemporary art and graphic design, Colin Philip Colbert was already recognized as a rising star in the pop art world before joining the NFT space. The British contemporary artist has even won praise from the legendary designer André Leon Talley. Colbert studied at the University of St Andrews in Scotland and then moved to London’s then emerging East End art scene, where he conceived a project that would become Lobster City.
Lobsteropolis is based on Colbert’s original Lobster University project. It is a digital city built on the blockchain-based virtual world of Decentraland, with a composite element of Colbert’s works from multiple international art exhibitions, exhibitions and museums.
This ambitious project provides a rare emerging industry that is characterized by the intersection between blockchain technology and the art world. It also has an open virtual world environment that allows people to interact with others and art.
Colbert’s work has attracted praise from prominent figures in the art world, including world-renowned art auctioneer and curator Simon de Pury, as well as contemporary art collector and businessman Charles Saatchi (Charles Saatchi).
Colbert says that digital space allows him to explore his artistic narrative in a new way.
One of the most prominent features of Lobsteropolis is the hybrid art and music performance feature called Lob-Ster De-Vo, which is a multimedia experience with a rock band as the theme. This city is not only an art exhibition, but also an interactive virtual world. Lobsteropolis breaks the boundaries between virtual reality and augmented reality in the gaming experience, allowing users to interact with their peers and create multi-level fantasy.
related: Bringing contemporary pop art into the NFT meta festival
Huang Heshan
“Bu Tu Garden” is Huang Heshan’s The latest NFT-based real estate art Will be exhibited at Taobao Maker Festival. The young Chinese artist who initially believed that everything related to the blockchain was “very complicated and difficult to operate” admitted that it was easier to surprise him with irreplaceable tokens.
Huang will launch his virtual “Layout Garden” project at the Taobao Maker Festival, an annual event celebrating Chinese art and entrepreneurship. Since the beginning of the 2016 festival, Alibaba’s Taobao platform will showcase NFT for the first time.
Huang’s first NFT art project is based on the NEAR blockchain protocol and consists of a virtual real estate landscape, including more than 1,000 virtual structures, 300 high-end family villas and another 1,000 umbrellas.
Huang’s Butu Garden uses fine art as the background, and the wild design of vibrant colorful trees imitates the local taste of Chinese streets. It is inspired by the story of a fictional real estate tycoon who is committed to building high-end residences for people, the more unlucky.
Grimes
Another artist who entered the field of NFT for the first time is GrimesGrimes is widely known for her exploration of synthetic pop music and experimental art, and recently sold her digital artwork at an auction at Nifty Gateway for a staggering $6 million. The artwork includes a series of unique visual and audio artworks. A special work titled “Death of the Old Man” was sold for more than $350,000. Most of the sales of more than $6 million came from a single piece of art containing thousands of copies, each priced at $7,500.
related: Musician Grimes’ first NFT auction generated $5.8 million in 20 minutes
This Canadian singer and visual artist has become a well-received pop star long before entering the NFT field. Her electronic pop music and her relationship with Elon Musk (tech CEO and entrepreneur) have brought her more than 1.9 million Instagram followers. Through her NFT artwork, she demonstrated her versatility in creating, producing and editing music.
Steve Aoki and Antonio Tu Disco
Anthony Tudisco He is a creative director and 3D visual artist, born and raised in Hamburg, Germany. He has a background in media management and web design and development, as well as other research fields.
This fashion lover and designer has worked with top brands such as Adidas, Nike, Versace and Puma, and has gained the attention of artists such as Will Smith. He also has his own brand Tu Disco Studio, He recently appeared at a fashion show in New York City.
Now, Tudisco is co-creating “Dream Catcher” with American music producer and DJ Steve Aoki, entering the NFT field for the first time.
So far, this artwork has earned more than 4.29 million U.S. dollars. It contains a series of NFTs that can be redeemed in the form of a physical screen that displays the artwork. In addition to Tudisco, Aoki also collaborated with motivational speaker Tom Bileu to launch the “Neon Future” NFT package.
The intersection of technology and art
Although modern art is increasingly influenced by technology, some people still believe that traditional art will always have a place in galleries and auction houses. However, one of the best aspects of NFTs is that they provide new artists with an opportunity to market their art, especially for those artists who cannot take the prestigious art graduate courses. Through NFT, artists can directly sell their works to collectors without intermediaries. They no longer need to worry about geographical, economic and educational barriers. Is this the future of contemporary art?
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