Blockchain

Stop taking financial advice from celebrities, says Binance Super Bowl event

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from NFL players accept their cryptocurrency salaries and Tom Brady creates his own market for non-fungible tokens (NFTs) arrive NFL Offers Custom NFTs to Super Bowl Participantsthe national football team and the blockchain community seem to have embraced each other.

With Super Bowl LVI approaching this Sunday, fans can definitely look forward to one thing: crypto ads. A marketing campaign led by Binance, the world’s largest exchange by volume, warned fans not to take these expected crypto ads to heart, using celebrities to illustrate the point.

Last week, Binance released its first video, in which Miami Heat forward Jimmy Butler said, “I can advise you on a lot of things. Your money is not one of them.” He warned viewers that many will tell them ” into crypto,” but should heed that call with his own research. The campaign’s slogan is “Believe in yourself,” not in celebrities on the screen.

The series of ads called on gaming viewers to play Binance’s #CryptoCelebAlert on CryptoCelebAlert.com so that every ad played during the game featured a celebrity talking about cryptocurrency. Motivations for this include the ability to acquire one of the 2,222 POAP NFTs featuring Jimmy Butler.

The latest celebrity to join the campaign is reggae star J Balvin. In a video posted Monday, he said “don’t ask me” about encryption because he’s also learning. He even admitted to feeling “stupid” about being asked for encryption advice.

With the VIP-filled partnership, Binance’s ultimate goal appears to be directing new users to its own platform, as well as educational crypto onboarding tools on its website. according to For the company, the next protagonist of the campaign will be MMA fighter Valentina Shevchenko.