South China Morning Post will use NFT to tokenize 118-year-old archives

The veteran Hong Kong newspaper “South China Morning Post” (SCMP) is create A series of NFTs uses a new token standard called “ARTIFACT”, which aims to preserve historical assets on the blockchain.

In its ARTIFACT Litepaper, the South China Morning Post introduced an overview of the project, which is a standardized metadata structure that can be used to ensure that key moments in the 118-year-old media asset archive of the South China Morning Post can be obtained through distributed ownership and circulation save.

Gary Liu, CEO of the South China Morning Post, said, “Blockchain offers great potential to permanently protect the journalism that witnesses and interprets history. The’ARTIFACT’ project is an opportunity to discover from our collective human experience, Collect, display, trade and reactivate meaningful moments and objects.”

The South China Morning Post’s NFT will be widely inspired by the newspaper’s documentary photography, visual illustrations, data visualization and infographic files. It represents the “first draft of history” of news, including text, photos, cartoons and illustrations accumulated by the South China Morning Post over the past century.

Although in the long run, the token standard has nothing to do with blockchain, the South China Morning Post has already selected some blockchains to start its projects and demonstrate their possibilities. To help revitalize history and attract a wide audience, it has established a partnership with The Sandbox, a subsidiary of blockchain startup Animoca Brands, an Ethereum-based metaverse.

The Sandbox will work with local game studios and digital artists to create a series of interactive games and cultural experiences based on 3D voxels based on modern and historical landmarks and cultural relics in Hong Kong and Mainland China.

Landmarks such as the Kowloon Walled City and Star Ferry will be integrated into the blockchain-based meta universe. Liu said, for example, players will be able to virtual experience the scenes of Hong Kong in the 1950s and understand its historical complexity through the South China Morning Post’s reports at the time.

related: Pretty News: The Walking Dead Invades Sandboxes, Excavates Rental NFTs, CryptoPunk in Art Galleries

Sandbox announced that on July 22nd, players will be able to purchase plots adjacent to the SCMP project in the form of Metaverse’s native LAND tokens. Speaking of the partnership, Liu told the South China Morning Post today, “We hope that over time, we will create a meta-space environment for people, allowing people to experience Hong Kong and China with a long history, and understand the beauty and Complexity. “

In the metaverse of The Sandbox, LAND tokens can be grouped and assembled into virtual assets by various partners or users of The Sandbox.For example, game developers Atari uses these scarce digital spaces Hosts the 3D voxelized version of its classic game.

Individual players can also purchase LAND by themselves and use it as a place to build and publish their own independent game content.

To date, The Sandbox has more than 40 million global mobile installations and brought more than 1,300 Ether (Ethereum) And the first and Second LAND pre-sale. Yuanjie plans to make an Alpha public release this summer.



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About the Author: Agnes Zang