Socios cooperates with Turkish football club union to explore digital revenue model

During the coronavirus pandemic, the football world continues to seek new revenue models, some countries’ leagues have been suspended, and new partnerships have been formed to find sustainable answers in the digital space.

According to a report on July 1st, representing the football clubs of Turkey’s main football league Super League, the Turkish Clubs League has partnered with the fan interactive platform Socios.com to promote innovation in the country’s football field announcement.

“There are few countries in the world that can match the Turks’ unique passion for football games,” Socios and Chiliz CEO Alex Dreyfus told Cointelegraph:

“At this critical moment in this industry, this partnership will benefit the entire Turkish football ecosystem. At this critical moment, it is vital for the sports industry to transform the role of fans from passive to active.”

Socios has launched fan tokens for six Turkish football teams in different leagues. Together with more than 40 global sports organizations, Turkey’s Alanyaspor, Bursaspor, Galatasaray, Göztepe, İstanbul Başakşehir and Trabzonspor are using fan tokens and Socios’ voting and reward applications to attract fans and monetize them.

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The new partnership makes this sports-focused blockchain company a fan participation partner of the club alliance. Socios will help unions apply new technologies to Turkish professional clubs to increase fan participation, create new revenue models and improve financial sustainability.

The announcement stated that as part of the transaction, the Club League and Socios.com will jointly hold a series of seminars and seminars to allow major industry players to have a dialogue on the latest trends affecting the football business.

Ticket sales and streaming media transactions account for a large part of the football industry’s revenue. Since most league games are either suspended for a period of time during the pandemic or played without spectators, clubs need new business models. The club sees fan tokens as a strategic move To enhance their digital image and keep a distance from fans.