MGA Entertainment and Ioconic launch LOL Surprise NFT platform in 20,000 retail stores worldwide

Toy company MGA Entertainment announced on Tuesday that the first non-fungible token (NFT)-based card for the LOL Surprise trading card game is now available for purchase.

company Enter In September, it established a partnership with Ioconic, a digital asset consulting company, and now hopes that the $25 billion LOL Surprise brand can successfully bring its young fans into the NFT ecosystem.

According to the announcement, the physical package of this card game will be delivered to global retailers before the end of this year, which contains 50 million single cards. Collectors of LOL Surprise will receive a QR code that can be redeemed for online rewards in the Play LOL Surprise portal after scanning. Rewards include digital versions of digital transaction cards, tokens, NFTs, or physical collectibles.

Users can view their collections in their LOL Surprise Art Gallery and purchase additional NFTs in the LOL Art Shop when new collections are obtained through limited drops.

related: $25B toy brand launches LOL Surprise NFT collection

In a statement shared with Cointelegraph, Iconic CEO Jamie Lewis stated that the game will be “launched in 20,000 major retail stores around the world, including Walmart, Target and Walgreens in the United States, as well as Tesco, Asda, Smyths and Amazon. in Europe.”

All transactions will be supported by the Polygon blockchain, and Forte will integrate blockchain technology into the game. Forte, an American startup that provides blockchain solutions for game publishers, recently Upregulate Series B financing was US$725 million.

Polygon co-founder Sandeep Nailwal added: “Polygon is pleased to support LOL Surprise, the fastest-growing global doll brand, because they put these beloved toys on the chain with the help of Iconic. LOL Surprise NFT will provide an innovative Way to increase fan participation.”

The physical LOL Surprise doll was first launched in 2016 and will be launched every year Listed Since then, market researcher NPD Group has listed it as the largest toy asset. MGA Entertainment also owns brands such as Bratz and Rainbow High.