[ad_1]
TriumphX, the entertainment and non-fungible token market, has signed a Memorandum of Understanding (MOU) with South Korean fast food giant KFC.
The agreement will focus on joint blockchain research, which aims to integrate NFT technology and enhance the brand awareness of fried chicken shops.
according to report In local media, KFC Korea plans to introduce blockchain and NFT technology into its brand content. The fast food chain intends to distribute NFTs in different digital formats to its customers, including videos, art and graphics, and metaverse collections.
TriumphX’s proprietary NFT issuance technology will be used to create and sell KFC-themed NFTs to customers who are already familiar with the KFC brand.
Fried chicken and KFC are very popular in Korea, with more than 210 branches nationwide.According to the 2019 South China Morning Post reportThere are more fried chicken restaurants in this country than McDonald’s and Subway restaurants in the world.
Cross-chain TriumphX has recently collaborated with a number of local artists and entertainment companies, including the decentralized entertainment market XPOP, photographer Kim Jung Man, and cartoonist Rosa Fantasy.
related: KFC launches digital advertising and media buying blockchain pilot
NFT is very popular in 2021, leading to $2.5 billion in non-fungible token sales The first six months of this year. This is a huge increase from the sales of $13.7 million in the same period in 2020.
South Korea has not missed the NFT boom this year.According to the Korea Times report On July 23, a copy of the priceless manuscript detailing the origins and working principles of the Korean writing system will be sold as a limited edition NFT. The booming K-pop industry is also seeking to use irreplaceable things to promote artists to admiring fans.
Although South Korea has demand for NFTs and cryptocurrencies, Strengthen the supervision of the digital asset industry This year, as financial regulators took severe measures against unregulated exchanges and markets.
As Cointelegraph reported yesterday, the government stated Crypto exchanges will face penalties If they did not voluntarily register with the country’s authorities before September 24.
[ad_2]
Source link
