DraftKings Marketplace plans to launch a gamified NFT series in the next NFL season

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The National Football League Players Association (NFLPA) has partnered with sports betting operator DraftKings Inc., Announce During the 2022-2023 NFL season, gamified non-fungible tokens or NFT series will be launched on the DraftKings Marketplace. According to the company, starting next year, fans will be able to play NFT-based games, including their favorite NFL players.

OneTeam, NFLPA’s official media business partner, helped facilitate the deal with DraftKings, giving them the necessary permissions to use the names, images, and likenesses of current NFL players.

In a statement shared On the DraftKings website, Beth Beiriger, senior vice president of product operations at DraftKings Marketplace, said: “The future of fans is unfolding in front of us. Apart from DraftKings, few organizations can take advantage of the increasing intersection between sports and NFTs. cornerstone.”

DraftKings market go In August last year, the first Tom Brady NFT series was launched in cooperation with the NFT platform called Autograph co-founded by Brady himself.In addition to NFT, Brady also further demonstrated his support for cryptocurrency in the following ways Passed 1 bitcoin for his 600th touchdown.

related: Rams player Odell Beckham Jr. will accept NFL Bitcoin salary

The announcement indicates that DraftKings’ upcoming NFT will enable customers to buy and sell collectibles pass through Polygon networks and use them in games with other players. The goal of DraftKings’ NFT experience is to “create authentic connections for avid fans,” said Sean C. Sansiveri, general counsel and director of commercial affairs at NFL Players Inc., which is the marketing and licensing department of NFLPA.

related: Professional sports leagues no longer resist NFT: Dapper Labs

Last month the NFL also Enter Work with Ticketmaster to link NFT collections to match tickets at the time of purchase, emphasizing the extensive adoption of blockchain technology by professional sports leagues.