Chiliz is on track with Formula 1 fan tokens

The popular “fan token” reward and interactive blockchain Chiliz signed with a pair of popular European racing teams yesterday and won again.

In a press release on Friday, Socios.com, a fan token app built on Chiliz, announced that Aston Martin Cognizant and Alfa Romeo Racing are the latest companies to release tokens on the platform.Fan tokens have been used to distribute merchandise, create augmented reality marketing campaigns, and in some cases allow fans to vote on things like team uniforms-this is a niche asset Bring in more than 150 million U.S. dollars in revenue For society.

The Formula One team is not the only winner of Chilliz this week, as they joined Nazca’s Roush Fenway Racing. These teams are among the first parade racing teams to try to use blockchain technology-more and more sports and organizations use this technology to establish better connections with fans.

Chiliz CEO Alex Dreyfus said in a press release: “Last week, in one day, we announced five partnerships-three different sports from three continents-and now we have maintained this convincingly. Momentum.” “In the next few years, a generation of passive fans will be transformed into active fans. This transformation will be achieved through the participation of trading fans on our platform.”

Although Chiliz effectively controls the fan token market, multiple platforms are still vying for NFT, souvenirs and collectibles.

Although Dapper Labs’ NBA Top Shot currently has the upper hand with nearly $1 billion in collectible basketball highlight sales (and Attracted billions of dollars in venture capital As of recently), despite the price of last month Suffered a “silent crash” in the entire NFT market callback.

However, other chains and platforms are also working hard to attract sports licenses, such as Cooperation between WAX and the iconic TOPP Baseball Trading Card Company-Part of The ongoing battle between NFT platforms through high-value IP.