Blockchain

Binance NFT Market hopes to grab market share through the “100 Creators Event”

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In an increasingly crowded market, Binance is launching a business development plan aimed at bringing “100 creators” to its upcoming NFT platform.

In today’s press release, Binance announced the abandonment of Misha Most, a famous street artist who currently holds the world record for the largest mural. Most people will collaborate with other artists to produce 10 NFTs. These works will be on sale in the first week of market launch, currently scheduled for June 24th.

“Digital art is full of community spirit. As a street artist, it is very close to me. I am used to working in a team with other creators,” Most said in the press release. “Working on NFT is a unique opportunity for me to work with digital artists. For me, transforming familiar works into digital art is mainly an experiment, and real art is that way.”

Most people joined the ranks of other artists, celebrities and athletes that Binance pursued, including football players Michael Owen and Alfonso Davis, singer-songwriter Lewis Capaldi and artist Trevor Jones.

The wide range of “creators” reflects the harsh competitive reality of the NFT market: users rarely have any loyalty to a particular chain, platform or product, and More and more companies (including e-commerce giant eBay) Intend to become a shovel seller during the new digital gold rush.

Therefore, the only way for a platform to stand out among collectors is to have attractive intellectual property rights and licenses-in this regard Binance seems to be casting a net Hope that a wide range of voices can attract the same wide range of users.

Binance Public Relations Manager Lily Lee said in an interview with Cointelegraph: “The 100 Creators Event is one of Binance NFT’s activities, which aims to support and promote innovative creators from all over the world and focus on NFT works from different cultures. “Through this event, we hope to be able to reach users from different regions.”

So far, Flow has Managed to secure the dominant part of the market share On the basis of cooperation with the National Basketball Association.Although the price highlights of their Top Shot collection Recently retreated, Their total daily transaction volume is still often ranked in the top three on Dappradar.

However, many other platforms have been struggling to gain a small part of the market lately. Palm supported by ConsenSys is launched Works from the famous British artist Damien Hirst, The same WAX ​​has been trying Enter with the baseball card giant Topps.