Blockchain

Adidas Originals launched the first NFT series

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Adidas Originals announced the upcoming launch of a non-fungible token (NFT) series called Into the Metaverse.

Although the details of the current supply are few, it is revealed that digital assets will serve as an access token, promising that holders can have exclusive access to future commodities, physical and digital products and services, and receive rewards on newly acquired land. Sandbox and so on.

Sales of the series will start through the company’s official website On December 17, the price was 0.2 ETH, which is equivalent to approximately $810 at the time of writing.

Cointelegraph spoke with NFT influencer GMoney and discussed his expectations for Adidas’ entry into the NFT market:

“They were very thoughtful and thoughtful when entering this space. I think they will help the community and creators empower by building together.”

December 2nd, Adidas Originals announces its entry into Metaverse In collaboration with Bored Ape Yacht Club, GMoney and PUNKS Comic, it is stated that the digital world that constitutes the meta-universe will be a place where “anyone can express their most original ideas and become the truest self”.

At the same time, it was revealed that Adidas acquired Ape #8774 — An ape with blue hair, heart glasses, fisherman hat and golden hoop — earned 46 ETH on September 17, which was slightly more than $150,000 at the time.

After the announcement, the ape-man was displayed in Adidas sportswear, with three logos of their respective partners and an Adidas logo on the side.

Related: NFT sales target is to set a record of $17.7B in 2021: Cointelegraph Research

GMoney talked about his role in supporting the entry of brands into the field in a culturally conscious way, noting:

“Since April, I have been talking to them, helping guide them in developing strategies and providing feedback on ideas to ensure they enter the field in a truly authentic way. I think we are seeing this now because Adidas has so far Entered this field most truthfully.”

In the past few months, as the opportunities of Web3 have become more and more obvious, many established companies, celebrities and cultural influencers have announced their intention to develop or participate in the NFT and Metaverse space.

On December 14, sportswear brands and direct competitors Nike announced their presence in the meta universe Acquired RTKFT, a virtual sneaker brand. This undisclosed purchase succeeded RTFKT’s very successful CloneX profile picture drop, The NFT project Cointelegrpa had an in-depth discussion with one of the co-founders Chris Le in early October This year.