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According to a tweet from the luxury automaker, Mercedes has partnered with Art2People to create an exclusive Mercedes-Benz NFT collection based on its G-Class range.
Five non-fungible token (NFT) artists were commissioned to create a variety of G-Class-inspired works in a range of media, resulting in a unique design for each artwork.
what happens when you’re five #NFT Artists take on the challenge of reinterpreting the iconic #G class?
NF-G Challenge @art2people_xyz@antonitudisco @baugasm @klarens_malluta @StudioCTaylor X @StudioZyva @kilimanjaroger @macomoroni @niftygateway
➡️ https://t.co/HrD56AIPGi pic.twitter.com/mV0f8ig6KT
— Mercedes Benz (@MercedesBenz) January 17, 2022
Participating artists come from different fields such as music, fashion, graphic design, architecture, creative marketing, luxury design and real estate. Artists include Charlotte Taylor, Anthony Authie, Roger Kilimanjaro, Baugasm and Antoni Tudisco of Germany. Nifty Gateway and Mercedes will launch NFTs on Sunday.
related: South Korea’s Bithumb Exchange Launches NFT Market
Mercedes is not the first major brand to participate in the NFT. June 2021, McLaren unveil It intends to use NFTs to create virtual versions of its legendary F1 cars. July 2021, Coca-Cola launches a unique NFT program Raise funds for Special Olympics International.
This isn’t Mercedes-Benz’s first foray into blockchain technology.The automaker joins forces Blockchain startup Circulor is coming soon Experiments to ensure cobalt emissions are tracked throughout the supply chain.
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