Blockchain

Nike enters the Metaverse game after acquiring RTFKT

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Sportswear manufacturer Nike announced the acquisition of virtual sneakers and collectibles brand RTFKT. Through this cooperation, Nike has become the largest sports product manufacturer in the United States and has joined the metaverse trend.

Cointelegraph report on November 2 highlighted Word patent application filed by Nike — The same name, swoosh logo, and then just do it — for online and online virtual worlds. “The document is also accompanied by two new job postings for virtual material designers, indicating that the company intends to enter the virtual world.

However, the new RTFKT acquisition confirms Nike’s interest in delving into the Metaverse ecosystem:

according to For Nike, the acquisition of RTFKT will help the company “deliver next-generation collectibles that integrate culture and games.” Nike President and CEO John Donahoe believes that this move will help accelerate Nike’s digital transformation efforts:

“Our plan is to invest in the RTFKT brand, serve and develop their innovation and creative communities, and expand Nike’s digital footprint and capabilities.”

Supporting this vision, RTFKT co-founder Benoit Pagotto said: “We are very happy to be able to develop our fully formed brand in Metaverse.”

related: Adidas enters Metaverse in collaboration with NFT

On the other side of the world, German sportswear manufacturer Adidas announced its entry into the meta universe after cooperating with non-fungible token (NFT) companies such as Bored Ape Yacht Club, gmoney NFT and PUNKS Comic.

As Cointelegraph pointed out, an article on the Adidas mobile app said:

“In Metaverse, anyone can express their original ideas in any form and be the truest self. Thanks to the blockchain [and NFTs], Those pioneers can own part of their creation. “

Meta, which has also recently changed its name from Facebook, welcomes Adidas to join Say “We can’t wait to see Adidas in the metaverse.”