The DeFi project is now facing a painful dilemma as it seeks the “Holy Grail”

Cryptocurrencies have earned a reputation for being fast, dangerous, and deadly for many people—so much so that ordinary investors are afraid of digital assets.

The volatility associated with this new asset class also means that exposure to the world’s largest tokens is likened to an experience not suitable for the faint-hearted — or, in traditional investor terms, “not suitable for smart people”.

Inevitably, this will spark endless debate about whether encryption is something that everyday consumers fear. Is it prudent or reckless to invest a small part of one’s portfolio in digital assets? When regulators warn people buying cryptocurrency that they should be ready to take off their shirts, are they going too far? Is there any way for people to safely enter this exciting but daunting world?

The current emotional music surrounding cryptocurrencies creates a kind of echo chamber in the nascent DeFi ecosystem. Traders are mainly those who use these agreements. This has a broader impact on emerging projects seeking to enter the field-a rather unpleasant dilemma has surfaced. Should the new platforms take a long-term view and create an environment for the masses, which means that in the foreseeable future, they may only attract a few users? Or should they create an ecosystem designed specifically for traders-can attract a large but fickle following, who are always looking for a new project to move on?

In the entire DeFi ecosystem, a series of projects simultaneously target very different target markets. Some people live in the present, while others focus on the future.

Understand ordinary people

In order to achieve the holy grail of DeFi-the highly anticipated mass adoption milestone-it is worth taking a step back and thinking about what a typical consumer is like.

Of course, everyone likes the opportunity to make quick money. But those who have entered the crypto space generally believe that many consumers are not prepared to take on the types of risks usually associated with the rapidly changing world of 24/7 digital asset trading.

If you have been involved in the crypto field for many years, it may be difficult for you to realize that most trading platforms are very confusing for novices. Encryption curiosities will eventually be bombarded with information — far beyond what they actually deal with — which does not create an atmosphere in which they can be confident in the choices they make.

News sites like Cointelegraph can help-and there are more and more educational resources for beginners. But there is also a danger that those who end up getting news from social networks may eventually be attracted to buy tokens that are currently rising and lose money in the process.

Although the worlds of DeFi and retail banking are changing with each passing day, the two financial worlds have something in common. Leveraging this may be the key to unlocking mass adoption-presenting decentralized finance in a way that the public can understand, even if they are not interested in understanding spreads and technical analysis.

Break it

Most consumers understand that living in a world with low interest rates and high inflation rates, they are losing money every day.

They are familiar with the concept of savings accounts—and the fact that their nest eggs will grow if locked for a period of time.

Platform such as Unified farm Said they provide a familiar experience for crypto novices who desire simplicity. Now, all they need to do is find a token they believe in and pledge it. The return will automatically represent their diversification-and most importantly, the funds can be cancelled at any time. This gives peace of mind to those who may feel nervous because their assets have been locked for a long time.

UniFarm says its application is clean and simple, packaged in a user interface that anyone can understand. This helps reduce the risk of inexperienced users making costly mistakes by pressing the wrong button or not knowing how to complete the transaction.

Tarusha Mittal, the co-founder and COO of the platform, said: “At UniFarm, our goal is to help DeFi appeal to the public through simplicity, intelligence, and great value.”

Mittal and other co-founders Mohit Madan describe themselves as long-term serial entrepreneurs in the blockchain field-both have now worked in this field for more than a decade. They co-founded one of India’s earliest Ethereum exchanges in 2015, and now have a large-scale undertaking in the form of OroPocket-UniFarm and the parent company of another project called OpenDeFi.

UniFarm has launched a work product in late January 2021 and has achieved many milestones in the past four months. This includes a $2 million financing led by AU21 Capital and some other well-known blockchain funds.