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Kim Jones, the creative director of Christian Dior menswear, collaborates with many celebrities including skateboard brand Supreme and artists Peter Doig. For his 2022 spring and summer series, for the first time in front of the audience for 18 months, he chose a far-reaching alliance.
This series is a collaboration with the rapper, Travis Scott, And his label Cactus Jack. Scott has 40 million followers on Instagram, has multiple platinum albums, and has a relationship with super influencer Kylie Jenner.
The entire series is a collaboration between Jones and Scott. The program notes described it as “a dialogue between two friends, two cultures, and two different eras.” Scott’s music is also the soundtrack for the show.
Scott’s mix of American and French traditions Dior It was part of the inspiration—especially Christian Dior’s 1947 trip to the United States. “One of his first ports of call was Texas, which he loved,” Jones said. “He likes here more than Los Angeles, so I think this is the idea of starting a collaboration with Travis Scott.” Scott was born in Houston, Texas.
This geographical connection is most evident in this set of scenes, which include Scott’s iconic cacti and sun-bleached rocks in the American desert, as well as romantic roses and gilded gates and other Parisian metaphors. Mushrooms-currently the most popular theme in trends such as cottagecore-also have their own characteristics.
Since joining Dior in 2018, these costumes have embodied Jones’s aesthetic-they look luxurious but have a touch of coolness. Color is crucial. The tailoring of bright colors such as fluorescent green and vivid pink immediately becomes more interesting. Jones said: “We hope it reflects the scenery we see very much, and it’s almost in bright sunlight.”
There are also sweaters with graphic prints, decorated school team jackets and monogram prints, which are a mixture of Christian Dior’s classic CD and Travis Jack’s “TJ”. Almost all models wore smooth pirated trousers, indicating that the skinny jeans that had been predicted for a long time were dead. The two bowed together in the final, and Scott wore pirated pants.
Scott is no stranger to collaboration. He has worked with many brands such as Nike, PlayStation and McDonald’s, and Forbes called him the “American corporate brand whisperer.” It is said that his deal with Nike is worth 10 million US dollars.
He is now the true muse of the most exclusive fashion brand. In addition to his collaboration with Dior, he also appeared in the new magazine of Bottega Veneta. He has appeared in advertisements for Saint Laurent and Alexander Wang in the past and has collaborated with the cult store Dover Street Market.
His fashion influence will continue. His Cactus Jack Foundation collaborated with Parsons School of Design to provide fashion education at Houston High School.
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