Why the picture-perfect Graze Box is taking over Facebook


For those who legally set up a grazing box business, register with the local council, and obtain a health certificate, Facebook transactions can be disturbing.Judy Robertson starts Happy Platter Company When the pandemic began, her partner (a 25-year-trained chef) lost her normal job and she left her apartment in London. Robertson sells her boxes through her website instead of social media. She says that she understands why people buy and sell grazing boxes on Facebook, but she can also see where they go wrong.

“I understand why people [sold them] Through the blockade, I will not make anyone feel sorry for this. This is a difficult time for many people,” Robertson said. However, Robertson added that this does not mean that people can ignore regulations or deceive others. I think I can tell them directly if they really just went to the supermarket to buy everything. I think when people do this, it is a real excitement for any customer,” she said.

Robertson’s partners made most of the goods in the box themselves, including dips, jams and chutneys, as well as bread and cakes. Robertson said that many local imitators emerged after they started their business, but many quit after realizing that it was not as easy as it seemed. “I think if you buy some cheap, fragile cake boxes on Amazon, then go to Lidl to buy things and put them in, it’s easy,” she said, explaining that this involves “hidden costs”, such as shopping belts. There are refrigerated courier vans, looking for cheese suppliers, and installing additional storage space in their homes. “There are quite a few refrigerators in our apartment now,” she said with a smile.

Robertson said she believes that people buy grazing boards and grazing boxes because they want to post their photos online. The vast majority of her customers are women, most of whom are in their twenties, although she occasionally has customers in their sixties. “I think it’s popular only because it fits Instagram very well,” she said. Florence Swift, 30, is the founder based in London Ghana and Graz, Operates in a studio where she is allowed to make everything from bagels to banana bread from scratch. She also sold through websites instead of social media, and stated that during the blockade, 80% of her customers gave these boxes as gifts to friends.

“There are many birthdays,’hope we can be together’, and many people give them to friends who have just given birth to a child. Sometimes it’s like,’I know everything is a bit bad now, so I hope this makes you happier,’ “she says. Like Robertson, Swift said that most of her customers are women, and her male customers usually buy boxes for their girlfriends or sisters. Swift said that when she first started her business in 2019, she only knew that there were two other grazing companies in London. “Then with the lockdown, there are so many now, which is crazy.”


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