Monitor is A kind Weekly column Committed to happen on wired The cultural world, from movies to memes, from TV to Twitter.
Fleet, we hardly know you. This is a cliché, but it is also a fact.that is because fleetAs the name suggests, it only existed for about eight months. Twitter The feature was launched in November, which is a story-like tool that allows users to post messages that will disappear in 24 hours; then, this week, Twitter announced that it will end the service with a very concise tweet: “We Fleet will be removed on August 3 to develop some new things. We are sorry, otherwise you are welcome.”
Now, the fleet’s passing should definitely be praised by whatever seems necessary to you and your people (though it’s hard to imagine its existence long enough for anyone to truly mourn). But let’s talk about the second part-the “we are sorry or you are welcome” part. In this era, is there a more appropriate appendix for the company’s social media information? Is there a more concise way to summarize how changes on almost all platforms are communicated and received by users? I reject.
in a Blog post When announcing Fleet’s imminent death, Ilya Brown, Twitter’s vice president of products, admitted that the feature was an experiment and had not been successful. “If we don’t improve our methods and reduce functionality from time to time-we don’t have a big enough opportunity,” Brown wrote. This is the corporate blog version of the shrug emoji, which is frankly good, but it’s hard not to hope that the whole article is just “We’re sorry, or you’re welcome.” Twitter is sorry that it took away what you didn’t ask for; you never have to look at it again, you’re welcome. Twitter is sorry that it took away something you may have liked, but you have had it for a while-you’re welcome. Twitter is sorry that you sometimes call it a “hell site”; but it also knows how much time you spend there. You’re welcome.
This is neither a mockery of Twitter, nor a celebration of its work. That’s it. The life and death of a social media business depends on its ability to adapt to new features. Sometimes these features look like things that are popular on other platforms (Fleet looks a bit like Instagram Stories, a bit like Snaps…), but Twitter has had a lot of success in adjusting the techniques users have already used: creating a retweet feature Allow what people have already done with “RT” and allow people to tag other users with the @ symbol.Maybe the fleet has failed because this is not something that people are already doing-unless you calculate The prevalence of tweet deletions.
So, this is where Twitter’s apology language seems most appropriate. Because if there is one thing Twitter should Sorry, it adds features that are low in demand, not features that people have been asking for for years. It’s like an edit button. The appeal (I think) of the fleet is that it allows more short-lived ideas; users are less worried about mistakes made because the message disappears in a day. However, if people know that they can solve the problem in a normal tweet, then these anxiety will be reduced-and the demand for the fleet will be greatly reduced. Twitter can also use more resources for content review and anti-harassment work, but that is another matter.
In the end, the fleet was as fleeting as their creators hoped. It’s ok. Few things in the technological world are short-lived. (Remember Twitter’s eggs?) Maybe it’s best to get everyone to accept this—especially Twitter. We are sorry, you are welcome.
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