The watch that creates everything


time Our lives began on April 4, 1972. On that day, Hamilton released the first digital watch: the pulsar time computer.The prototype was originally designed for Stanley Kubrick’s movie, and was introduced in 1970. Johnny Carson’s Tonight Show, Although the late-night host did not impress and laughed at the expensive equipment. He can’t imagine how much time is about to change.

By current standards, this first digital watch may look inconspicuous, but its features were novel when it debuted. Its blank screen displays the time by pressing the button, and pressing it again provides the number of seconds; its sensor adjusts according to the level of light, which is a common function now, but it was extraordinary at the time; using LED The screen was the forefront of innovation at the time; the quartz technology was being perfected, but this watch sold it. Every time you buy Pulsar, people will see and experience the world in a whole new way. It presents the future of a space age. It provides private, on-demand time. At that moment, everything became now.

Pulsar appears In the era of the space race and imagined as a smooth, shiny, smooth-frictionless future. Landing on the moon, new household appliances to eliminate labor pressure, faster transportation devices, and the rapid development of science fiction novels of aliens and cyborgs, all of which express an impulse to exist beyond the limits of the earth. Speed ​​and space require frictionless design, and Pulsar represents this design aesthetic.

Even the name pulsar is meant to evoke the future of the space age.Hamilton’s design is an extension of the company’s digital clock and watch prototype designed for Kubrick 2001: A Space Odyssey, Although only the clock entered the 1968 movie. The fact that the device was designed for a movie about artificial intelligence and evolution led to the need to make time itself look different.

A 1973 advertisement for a watch boasted that it could withstand up to 2,500 times the impact of gravity. Humans cannot afford anything over 90 years old, but sometimes what is provided is completely irrelevant. New designs often provide redundant options in order to make users feel that their lives need superhuman extraordinary devices. The term “early adopters” describes a group of people who agree to explore and use new technology designs, even if these objects provide only interface redesigns.

By the second half of the 20th century, the concept of aesthetics operating as an “engine of consumer demand”—participation in design is a value in itself, separate from any new applications that may be provided by the underlying technology—has been recognized in the design community. Pulsar’s lack of new features is irrelevant, because the revolution it brings occurs through a digital interface, which allows people to imagine themselves looking to the future.

This watch portrays the future for “ordinary people” and it is worth noting that it was originally designed and sold for men. Although James Bond watches will soon return to Rolex, you can see the famous British actor Roger Moore wearing Pulsar Life and death (1973). Elvis Presley, Sammy Davis Jr., Yul Brynner, and political celebrities like the King of Iran wore one in various photo opportunities. Whether they wear Pulsar is an early example of product implantation or a pure preference, this watch appears on men who represent traditional male power and success. In 1974, a Washington post The photographer photographed President Ford wearing a suit while testifying against Nixon’s pardon. Both Keith Richards and Jack Nicholson embodied a new kind of macho, and they were also found to be wearing a slightly cheaper version. (Curo).



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