many people are Quit drinking this month, a cultural moment known as “Dry January.” However, aside from the trend driven by New Year’s resolutions, non-alcoholic beverages have been enjoying a boom. Beverage brands and fancy bartenders are crafting sophisticated extra-virgin cocktails and beers to appeal to the taste buds of the sober, temporary abstainers, and alcohol-averse in general. But how do they actually design these drinks? To what extent do they match our cultural expectations of what “drinking” should be?
This week at Gadget Labs, WIRED senior reporter Adam Rogers joins us to talk about the science of alcohol and non-alcohol.
read adam’s book Proof: The Science of Wine.
Adam recommends bitters, indulging your hobbies, and Subscribe to cable. Recommended by Lauren Letiz’s Eins Zwei Zero Sparkling Riesling Non-alcoholic white wine. Mike recommends free (non-profit) streaming services broadcasting is a foreign.
Adam Rogers can be found on Twitter @@Jets. Lauren Goode is @Lauren Goode. Michael Carroll is @Snack Wars. Bling Main Line @Gadget Lab. The show is hosted by Boone Ashworth (@boney ashworth).Our theme music is solar key.
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