The Avengers campus at Disneyland is a bit weird


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This week It’s a big problem for movie fans.On the one hand, last weekend’s box office return Shows Indeed, I hope the cinema will survive COVID-19 pandemicOn the other hand, AMC is looking to invest in new theaters. (This is also Provide free popcorn For meme stock investors, I am not even going to start explaining here. ) Finally, Rachel Weisz carry on Jimmy Kimmel live broadcast Talking about her new Marvel movie, Black widowTo beat her husband Daniel Craig’s James Bond movie, No time to die, To multiplexing. All in all, this is a time to be very excited about going to the movies again. Hazza!

Then, Disney doubled.

Later on Wednesday, the Mouse House announced the opening of the Avengers campus in Disneyland via a live Star Wars: Galaxy’s Edge, This is a theme park in Southern California Park, full of rides, specialty foods and costumed characters (they are called “actors”), all of which are centered on the Marvel Cinematic Universe. Spider-Man hosted a net drive; there is a restaurant inspired by Hank Pym’s work, serving food of all sizes; the black panther wanders around, reminding people that Wakanda is eternal. According to the promotional reel shared by Disney at the opening, it looks pretty cool. This also makes me a little strange.

Not necessarily the bad way. It’s not just that the rides in the amusement park these days look like a bowl of Covid soup-although watching the promotional video, the park participants wear masks on their faces, which is a bit disturbing. Curiously, at the time of writing this article, cultural vultures are slowly moving out of the quarantine zone, during which most of their artistic consumption takes place at home.During that time, the MCU was downgraded to a new episode Wanda Vision with The Falcon and the Winter Soldier On Disney+. People are only now starting to watch movies in actual theaters again. Black widow It won’t come until July 9, but the Marvel boss Kevin Feige on YouTube talks about how “through every story we tell, we know that we can turn it into the real world-finally, The Avengers campus has begun.” It may be speaking in isolation, but it feels too much.Make a leap from watching Captain Marvel On my laptop see Captain Marvel passing by What used to be Fringe area Somehow, the Tower of Terror feels like walking on the moon to the Valley of Terror. It is not a very real digital version of a human; it is a very real human pretending to be someone who has only used digital technology for a long time.

Yes, this is what Disney has done in its theme parks over the years-it sounds cool. The ancient temple where Doctor Strange often haunts! The “in the story” shop is full of collocations! And Pym Particles enlarged Bavarian pretzels (allegedly)! (I think this is how they work? They come with beer cheese anyway!) Like Galaxy’s Edge, this new Disneyland field sounds like a nerd’s paradise, where anyone can be between heroes and gangsters A place to stroll. It looks neat! And, after avoiding almost everyone in the world for 15 months, the idea of ​​going there feels strange.

However, in the end, what makes the Marvel world of Disneyland feel a bit disturbing is that it is now only two steps away from where it started. Unlike the attractions of Star Wars, the place to hang out on the Avengers campus is a movie based on a comic book. They look like screens in Disney movies, not in comics created by Stan Lee and Jack Kirby. The opening ceremony of the Avengers campus is, As the bald eagle said, Trying to “specialize the Marvel movie universe.” In practice, this means using John Slattery as Howard Stark and Walt Disney’s own quote about how his theme park will never be completed as long as there is imagination left in the world. To interact. But broadly speaking, this means that Marvel is now part of Disney’s old tradition: using existing IP-such as Grimm’s fairy tales-and turning it into movies, and then turning these movies into theme park attractions. This is the supreme world construction, and at the end of the period when everyone’s world has become a little smaller, it feels a bit too real.

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