Amazon’s huge GDPR fines show the power and limitations of the law


We are promised Huge fines, and GDPR Finally delivered.last week Amazon’s Financial records show that Luxembourg officials imposed a fine of 746 million euros ($883 million) on the retailer for violating European regulations.

The fine is unprecedented: this is the largest GDPR fine to date, more than twice the sum of other GDPR fines. The economic penalties that Amazon is calling for come at a time when GDPR feels the pressure of lax enforcement and negligible fines. Experts say that because GDPR investigations are too slow and inefficient, companies can avoid abusing people’s privacy.Some people even want GDPR to become Completely torn up.

But Luxembourg’s action against Amazon is remarkable for two reasons: first, it demonstrates the potential power of GDPR; second, it exposes the inconsistencies in the implementation of such regulations across the EU. For these two reasons, it is arguably the most important GDPR decision issued.

Estelle Massé, head of global data protection at Access, a non-profit Internet advocacy organization, said: “There are so many big cases piled up in front of regulators, and we are really waiting for one of them to be resolved. It shows that the GDPR has basically come into play.” Now. The French civil liberties organization La Quadrature du Net, which originally filed a complaint against Amazon, said that the regulator “hopes” that it can initiate legal proceedings “against large technology companies.”

Although the fines are eye-catching, little is known about the details of Amazon’s fines. The case was taken over by officials in Luxembourg because the country is Amazon’s main base in Europe.This small country has been labelled throughout history Tax haven——Although Amazon’s allegations of tax avoidance in the country have been Dismissed by the European Court of JusticeBut by imposing a fine on Amazon, the Luxembourg National Data Protection Commission has pushed itself into the spotlight of supporting privacy at least in the short term.

La Quadrature du Net’s Original complaint in May 2018Submitted on behalf of 10,000 people, claiming that Amazon’s advertising system is not based on “free consent.” But that is all we know. The Luxembourg regulator stated that it issued a decision against Amazon on July 15 but has yet to announce more details. A spokesperson for the agency said that Luxembourg’s “professional secrecy” law means that no details can be released until the appeal process is complete.And Amazon-unbelievable Data hungry-Said that he would appeal the fine.

“There was no data breach, and no customer data was exposed to any third parties,” an Amazon spokesperson said. All this is fine, but the company does not need to violate GDPR rules because of a data breach. The spokesperson went on to claim that Luxembourg’s ruling was based on how the company displayed “relevant advertisements” to customers and was based on “a subjective and untested interpretation of European privacy laws, the proposed fine and even that interpretation.”

Amazon may make sense.Any appeal process or negotiation is likely to lower the fines-last year the British data protection regulator’s fines on British Airways dropped from £184 million (US$256 million) Only 20 million pounds (28 million U.S. dollars).The other, for the hotel group Marriott, from 99 million pounds (137 million U.S. dollars) to 18 million pounds (25 million U.S. dollars).

Amazon’s 746 million euro fine is much greater than ever before – the 50 million euro fine held against Google Current record. Although the GDPR allows for huge fines, the reality is Regulators are always unlikely to release themAccording to the law firm’s analysis, as of the beginning of 2021, all European regulators have issued a total of 272 million euros ($322 million) in GDPR fines For PiperThe Italian data protection agency, which has already issued a fine of 69.3 million euros, is leading the way. Germany (69 million euros), France (54 million euros) and the United Kingdom (44 million euros) are close behind.



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