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The upper of the new shoes is a mesh made of 70% recycled polyester fiber and 30% Tencel. Tencel is a cellulose fiber material made of wood pulp, which is also common in Allbirds products. Tree runner. Like many other products in the Adidas Terrex and Futurecraft series, this new shoe is only pure white because dyeing is also an energy-consuming process.
These companies gave me a pair of new running shoes to try. I weigh a pound of 7.5 inches for women’s shoes at 4.6 ounces, which is very light; for comparison, my current favorite Hoka Clifton 7s weighs 8.1 ounces per pair. There are two purposes for weight loss. First, it improves the coefficient of performance: if runners don’t have to wear heavy, heavy shoes on each foot, they can save energy. Second, it reduces the financial and environmental costs of manufacturing and transportation.
“A big part of the process is weight reduction,” said Sam Handy, Adidas vice president of design and operations. “Weight will have a huge impact on transportation, materials and carbon input in production.”
In addition to exchanging materials, Adidas and Allbirds also changed the design of the shoes to support the feet without adding additional materials. For example, the two companies did not sew other panels to reinforce the upper, but simply used sewing around the upper to reinforce the toe, arch and heel.
“If another running shoe may have internal running support at the heel, then we have been able to do this through the directionality of embroidery,” said Jad Finck, vice president of innovation and sustainability at Allbirds. “You want to save the extra piece, but find another way to build it into the fabric of the shoe.”
Of course, in addition to Allbirds casual slippers or daily shoes, Futurecraft.Footprint has passed the existing Adidas athlete stability box for the performance test of Adidas standards. The first prototype shoes are now available, but Adidas is planning to distribute them as rehabilitation or training shoes to athletes before the Tokyo Summer Olympics.
As for when our ordinary people will get them, Adidas will first draw a limited number of doubles to members of its creator club. This pair of shoes will be on sale to the public this fall. Company representatives said that we can expect their prices to be similar to ordinary Allbirds or Adidas running shoes, but other than that, there are no exact pricing details.
A better way
Since Adidas and Allbirds were able to send me a pair of prototypes for testing, I spent 3 to 5 miles running Futurecraft.Footprint.
These prototypes are very attractive, very lightweight, and amazing in size. Adidas shoes are usually one size larger than all the other running shoes I have tried; if the size of the swelling is usually considered, you don’t have to do this here. The direction of the white stitches on the thinly whispered shoe upper is not conspicuous, and in hot weather, there are perforations on the tongue for better ventilation. I can’t test them long-term, but I am interested to see if the reinforcement seams around the toes and heels will stagnate over time.
Unfortunately, they do not suit me. The arch support on the Lightstrike midsole does not fit my arch comfortably or correctly. But the Lightstrike midsole is part of many of Adidas’ most popular performance shoe collections, so if you like Adizero running shoes, you might like these.
The most interesting aspect of Futurecraft.Footprint is how quickly Adidas explores various projects to address sustainability and climate change. Some people may be more successful than others, but it took Adidas and Allbirds about 12 months from the drawing board to the finished shoe. Even a mark indicating the weight (“2.94 kg”) is engraved on the side of the shoe, which is even manually erased, which shows that even this repetition is only one step in the process.
Only a few sportswear companies (even big-name companies like these two) are proposing projects to reduce carbon emissions, which means that on a larger issue, all of these are nothing more than window decorations. However, the astonishing speed of completion of the project shows that we can change the way we manufacture consumer products faster than we thought.
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