Who here needs a gift card organizer?
I know I do! As it turns out, so do millions of other Americans. According to research, up to 47% of American adults have at least some form of unused gift card somewhere in their homes or their cars. These include things like store credit and vouchers amounting to an astonishing $21 billion. That’s an average of about $175 per person in unused gift cards.
Imagine what you could do with a random $175 of someone else’s money!
Why People Lose Gift Cards
I can’t speak for everyone but I know why I once lost (let’s say completely forgot it existed) a gift card.
A friend of mine and her husband work so very hard that they hardly have any time for each other. So, on one weekend, I offered to have their kids over to my house so they could have a solid 48 hours to themselves.
As a show of gratitude, my friend got me a gift card to one of my favorite spas. It included everything from a mud bath, to a facial, pedicure—the whole nine yards. That was in the middle of 2018.
I put it away and completely forgot about it. Then COVID-19 did its thing and the next thing I knew, years had gone by without me using the gift card. I came across it again in one of my drawers one day when I was organizing. That’s when I realized I needed a better system for keeping track of my gift cards.
One of the main reasons people lose gift cards is simple: they don’t use them as soon as they get them. This isn’t necessarily because we don’t like being gifted gift cards or because we simply have way too much money to care (at least, I know I don’t!). We often don’t use them for any of the following reasons:
- We forget that we have the gift cards.
- We can’t remember where we put the gift cards.
- We might have issues accessing the retailer or vendor in question, maybe due to our location or some other logistical issue.
- The gift card in question came with some inconvenient restrictions for which we didn’t care to find a workaround.
- We do…