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When you see the package at the front door, your heartbeat speeds up. You tear open the box and stare at the contents. But it’s not just new dresses from your favorite independent retro sellers that will intoxicate you.
The packaging of this dress is impeccable and hand-printed with the brand logo. There are some stickers and thank you letters handwritten by the owner. If you know you will get a birthday card, then you are looking forward to buying something else.
As an online entrepreneur, don’t you want to build this kind of loyalty?
There are many ways to create a successful online retail business.We have written about how to take Photos of products that will be sold And provides tips on how to make it Make more money from Craigslist. This article considers how to make your product a packaging experience.
7 ways to dress up your package
Part of selling any product online is creating an unboxing experience. When customers spend money on items they would not have seen with their own eyes, opening the package is a bright spot.
For online sellers who want to stand out, packaging and display are a way for customers to remember your store—not just because of the goods you sell, but also the experience you provide.
But for those who don’t know where to start or doubt that you can improve your mailing experience, we have all the advice you need.
1. What do you want in the mail?
If you start from scratch, the best question to ask yourself is: How do you want to receive packages by mail? Are there any shops with prominent packaging or display in the area?
For you, what is the most important part of the experience: visually attractive packaging, brand communication and marketing, colorful themed packaging of individual products or interesting boxes with some free samples?
Remember, cohesion is important. If you are a brand with a constant focus, you will want to provide customers with an experience that can be replicated again and again. If you think it is too extravagant and luxurious, you may encounter the problem of repeated aesthetics.
2. Make it an experience
Jennifer Robinson owns Blue peony, A household goods, accessories and grocery business in Langley, Washington, with online and physical stores. Over the years, she has honed her speaking practice.
But one of Robinson’s impressive packaging experiences did not come from her own store. She once received a package with an envelope in it that said that the person should throw the contents into the air when he is excited. Inside is confetti. She likes the interactive elements and the fact that the package allows her to do things in a controlled environment.
Some business owners choose to add candies or trinkets to their items. Considering the emotions and behaviors of customers is of great help to brand development. After all, Robinson still remembers that experience.
3. Brand is the key
If you are a handmade brand whose aesthetic is more independent than perfect polishing, Robinson has an important suggestion: invest in stamps with your logo. Her logo and business details are printed on every box she sends.
Buying stamps that can be placed on regular boxes or brown paper bags is much cheaper than the alternative: hand-printed boxes. But when designing a stamp, try to keep the information in the content that you think will not change frequently, such as the handle or company name, rather than the content that may change, such as the address.
4. Wrap it like a gift
Robinson has a standard system for each of her items. She wrapped everything in tissue paper, and then tied the parcels together with fabric waste recycled from past projects. Fabrics are another way to provide experience-customers need time to unlock objects and create expectations.
5. Attach handwritten notes
Handwritten notes have power. This is especially true in our digital world. Robinson started her career at Brooks Brothers, which made her realize the importance of sending a note in every package. She thought to herself, if a country’s enterprise can do this, she definitely can.
Each package she sends is accompanied by a personalized note with comments about where the customer comes from, and even a story about the goods they bought.
She found that these notes established a relationship between her and the client. People tend to reply via email and explain how they found her business, or whether the items they bought were gifts. Establishing this connection is a great way to get customers to visit again.
6. Give gifts to old customers
For those customers who have become repeat customers for a long time, Robinson will give a small gift to express his gratitude. She might put a pot holder or bookmark, or even a free sample of her husband’s skin care line. This is a small investment, but it is about returns.
“It won’t cost me too much, but it helps improve customer attention,” Robinson said.
7. Stickers are built-in marketing
If you order from a local independent store or beauty chain Gloss, You may get a free logo sticker in your order. Like the stamps on the packaging, stickers are an easy way to promote your brand spirit to customers and people they know.
Stickers are meant to be seen, so if your brand logo is posted on a laptop or water bottle, people may start to doubt your store. This is an interesting and organic way of spreading.
Writer Elizabeth Djinis is a contributor to The Penny Hoarder and often writes articles about selling goods online through social platforms. Her work has appeared in “Youth Fashion”, “Smithsonian Magazine” and “Tampa Bay Times”.
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