“It’s been a year since I started Zero to launch and I can’t believe where I am now compared to where I was then.”
— Amy Shah
“I always had this passion, but I couldn’t express it”
When Amy was in medical school, she was frequently ill. She visited doctor after doctor, trying to diagnose what was wrong. They all told her, “You’re fine. You’re just stressed.”
She knew they were missing something, so she did her own research. Eventually she decided to overhaul her diet, and within months, she felt better.
The entire experience made her want to help others go from tired and moody to energetic and happy, too.
“I had a lightbulb moment — I could help people with this same problem since they weren’t getting help from their doctors.”
Amy had always been passionate about nutrition (that’s why she became a doctor in the first place), so she was excited to share what she’d learned. Trouble was, nobody would listen.
While Western medicine focuses on helping you once you’re sick, Amy wanted to keep people from getting sick in the first place. Yet when she talked to her patients, they wanted pills, not advice on what to eat. She felt forced to keep what she learned to herself.
“I thought of this as my passion or side interest and didn’t pursue it in my medical practice.”
“I was afraid they’d call me a quack”
Years later, Amy realized she could share what she’d learned with the world by writing a guest post on a popular blog,MindBodyGreen.
“I contributed an article. When they published it, I realized, ‘Oh my God, I can start to reach and influence people and do something bigger than what I ever thought was possible!’”
Amy’s first post onMindBodyGreen.comAmy saw this as a way to finally share her passion with the world. But there was still a massive barrier in her way.
As an MD, she had a reputation to protect. If she was connected to some “scammy blog” or “sleazy…