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In 2022, remote work is almost a given.
Many companies at least offer a hybrid plan that involves working from home and some days in the office.
But, in 2010, the idea of working remotely — much less as an entire company — was rare, and that’s exactly where BELAY Solutions started.
Based in Atlanta, BELAY now has a remote team of 130 people and has been named one of Inc. Magazine’s 5,000 fastest growing companies for seven consecutive years.
Their specialty is helping business owners and leaders hire virtual assistants, bookkeepers and social media specialists who also work remotely.
Remote work is at the core of what BELAY does — and, having practiced it for more than a decade, they know a thing or two about how to make remote work, well, work.
The Penny Hoarder recently sat down with BELAY CEO Tricia Sciortino and CFO Lisa Zeeveld to talk about how to build a remote culture, what to look for when hiring remote workers, how remote work has changed and more.
What Does a Good Remote Work Culture Look Like?
One of the most often heard criticisms of remote work is you can’t build a culture — especially in a larger company.
That’s simply not true, Sciortino and Zeeveld say. Crafting culture remotely starts by being very intentional as a business owner or leader.
“This has to be integrated into your business strategy and your plans. It doesn’t happen by accident,” Sciortino says. “We have to be super intentional about how we integrate and create culture in every interaction. It takes more thought and planning but it is absolutely possible.”
Some of their remote work tips include:
Create Fun Ways to Connect
Because you’re not seeing each other in person, those casual conversations that create connection can be absent in a remote environment. BELAY adds those touchpoints to weekly virtual staff meetings, asking employees to do a virtual office tour or setting a theme.
“We’ve also done things like lip sync battles,…
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