Coupon Fine Print – Everything You Need to Know


Reading the coupon fine print may not be as much fun as actually presenting the coupon at your favorite store to save a few bucks, but it’s a necessary evil.

This fine print is not only designed to protect the retailer and manufacturer but you, the consumer, as well. Let’s take a quick look at couponing and the fine print that you need to know.

Coupon Fine Print

It’s believed that the very first coupon was issued in 1887 by Asa Candler of Coca-Cola. That coupon was sent out to American homes, offering them a free glass of the then-barely-known Coca-Cola drink.

An estimated 8.5 million free drinks were offered to American homes between 1894 and 1913. By the end of that campaign, Coca-Cola was a household name and was being sold in every state.

That’s how powerful coupons can be!

Understanding coupon fine print is necessary for efficient coupon redemption. It allows you to take full advantage of the promotional offers.

With that in mind, here are some of the most common coupon fine print or coupon policies and what they mean to you.

Expiration Date

This should be one of the very first things to look out for since you cannot use an expired coupon. Many coupons have a very tight turnaround time from when they are issued to their expirations. Some are even limited to the day!

Like this Macy’s One Day Sale coupon

Macys One Day Sale Coupon

Coupon Limitations

These are perhaps the most visible terms and conditions within a coupon’s fine print. There are numerous limitations. Here are some of the most common:

“Limit of one coupon per household per day.”

This means exactly what it says: your household can only use that type of coupon once per day. You can’t just clip 46 of them and hand each one to the four members of your family when you go out on a single shopping trip.

If you use a $0.25 coupon to buy some dishwashing soap today, you have to wait 24 hours before you can use that similar $0.35 coupon that’s burning a hole in your pocket.

Per Purchase Limitations



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