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Spain’s financial regulator, the National Securities Market Commission (CNMV), Announce New Regulations for Crypto Asset Investment Advertising. According to the new notice, which will go into effect on February 17, 2022, crypto advertising must be “clear, balanced and fair,” while also providing adequate information about the risks involved in investing in crypto.
The new rules also require advertisers targeting 100,000 people or more to notify regulators 10 days in advance. After the initial reporting, the remaining advertising campaigns will be overseen by the CNMV, but advance reporting is not required.
The CNMV also made it clear that influencers are subject to new advertising regulations. These rules apply to crypto service providers that serve ads themselves or through third-party ad providers such as crypto influencers.
In addition to these rules, the CNMV requires crypto ads to include a snippet informing viewers that crypto investments are not regulated and warns that the full amount invested may be lost. Finally, the ad must also provide a link to more information.
While the regulator is targeting advertising, the new rules do not cover asset issuance and other cryptocurrency-related services.
related: London parliament members call for ban on crypto ads in trains and buses
The UK Advertising Standards Authority (ASA) is also cracking down on encrypted advertising.Last year, the Advertising watchdog takes down ads Produced by crypto companies Coinbase, Kraken, eToro and others for advertising violations. recent, ASA Bans Two Mobile App Ads Provided by Crypto.com.
At the same time, the Monetary Authority Singapore Issues Crypto Advertising Restrictions Too. The guidelines prohibit digital payment token or DPT providers from promoting their products in public places such as public transit public websites, social media, broadcast and print media. However, DPT providers can still advertise their products and services on their local websites and mobile apps.
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