Colorado-based American shoe company Crocs may be delving into the world of non-fungible tokens (NFTs), according to a recent trademark filing. Crocs has sold 300 million pairs of foam clogs since 2004, and the app describes a protocol that can manage and store digital collectibles.
Crocs trademark application describes “downloadable virtual goods created using blockchain technology, smart contracts, footwear nature”
A report filed by the United States Patent and Trademark Office (USPTO) on January 11, 2022, indicates that Crocs has its sights set on the non-fungible token (NFT) industry. Crocs has been known for its injection-molded foam clogs since 2004, when the company acquired the exclusive rights to a proprietary foam product called Croslite.
This USPTO report A completely different product from foam clogs was displayed. “The registration is intended to cover categories of downloadable digital media, namely digital assets, digital collectibles, digital tokens and non-fungible tokens (NFTs),” the Crocs trademark application states. It further mentions the use of blockchain technology and smart contracts to showcase Crocs’ products and more. The document added:
[The registration is intended to cover] Downloadable virtual goods created using blockchain-based software technology and smart contracts featuring footwear, apparel, bags, accessories and the charm of decorative footwear, apparel, bags and accessories; used to create, manage, store, Downloadable computer software to access, send, receive, exchange, verify and sell digital assets, digital collectibles, digital tokens and non-fungible tokens (NFTs).
In terms of sales, Crocs are not as popular as they were in the first few years, and in 2010, Time Magazine Add to Crocs named in the world’s “50 Worst Inventions”.However, crocodiles are still worn by celebrities Nicki Minaj, Kim Kardashian and Justin Bieber. Although the trademark indicates an interest in securing the intellectual property (IP) rights of Crocs based on NFTs, the company has not mentioned anything recently regarding the exploitation of NFTs.
At the same time, many well-known brands from all over the world have poured into the NFT world.Popular brands such as adidas, Budweiser, Hennessy, Arizona Iced Tea, Samsung, Ubisoft, Konami, bike, Pepsi, Atari and Delorian.
What do you think of the Crocs NFT trademark application registered on January 11? Let us know what you think about this topic in the comments section below.
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