Disney has obtained a patent that will create personalized interactive attractions for theme park visitors. The technology will promote headsetless augmented reality (AR) attractions in Disney theme parks.
The technology will track visitors through the use of mobile phones and generate personalized 3D effects and project them onto nearby physical spaces, walls, and objects in the park.
This entertainment giant is approved for use in “virtual world simulators in real world venues”, patent December 28, 2021. It was originally submitted to the U.S. Patent and Trademark Office in July 2020.
This”Metaverse“It is largely imagined to exist on the Internet, accessed using virtual reality (VR) or AR headsets. However, the technology proposed by Disney will bring Metaverse into the real world.
This is not the first time Disney has stated Interest in MetaverseOn the company’s fourth-quarter earnings conference call in November 2021, CEO Bob Chapek stated that the company is preparing to integrate physical and digital assets into the virtual world.
“We will be able to connect the physical and digital worlds more closely, so that we can tell stories without restriction in our own Disney Metaverse.”
In November 2020, Tilak Mandadi, Chief Strategy Officer of Disney Resort, shared on Linkedin article His goal is to merge the digital and physical worlds.
He wrote at the time: “As we look to the future, the connected park experience that transcends physical and digital barriers and opens a new level of storytelling is our very exciting focus.”
“These experiences are perennial, and visitor participation is both inside and outside the park. They are unique to you, but they are also social and interconnected. They are constantly changing, so there are always new discoveries.”
Although Disney told Los Angeles Times The recently approved patents echo Mandadi’s vision of “Theme Park Metaverse”.
There are 12 official Disney theme parks around the world, located in the United States, Paris, Hong Kong, Japan and China. In 2021, despite the global lockdown due to the COVID-19 pandemic, the total revenue of Disney’s parks, experiences, and products division is close to $17 billion.