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Smart TV Company with stream media The platform will track our viewing habits and turn them into gold for retailers and politicians who want us to live, shop, or vote in a certain way. In the era of quarantine frenzy, the market expanded rapidly. Now, there is a surprisingly public, annoying quarrel between the two key players, YouTube with year, Which is attractive with the billion-dollar market we have observed.
In early May, streaming provider Roku called YouTube a parent Google One “Uncontrolled monopolist,” After the contract negotiations between the two broke down. The contract to add the YouTube TV app on Roku devices is about to expire. The two companies negotiated the terms of the renewal, but Roku said that Google made multiple anti-competitive requirements.
in An email For users, Roku said that Google requires it to manipulate consumer search results to support YouTube videos, Google requires access to sensitive user data, and requires Roku to use more expensive parts in its devices, which will increase costs.
Google accuses “Unfounded and false.” When Roku removed YouTube TV from the device, Google came up with a workaround that could access YouTube TV through the main YouTube app. YouTube TV provides live TV and sports events, and is An attractive choice Those who wish to cut wires on traditional cable boxes.
This battle reveals the most valuable things about connected TVs: the data they capture and the advertising revenue they generate. In 2020, Connected TV Advertising According to eMarketer’s data, this figure exceeded 9 billion U.S. dollars.
approximately Three quarters Of American households have an Internet-connected TV, either a smart TV or a TV connected to plug-in devices such as Roku or Amazon Fire. This means that millions of people across the United States have agreed to some form of online tracking of their viewing behavior.The data is So valuable entire Smart TV Ecosystem Around its collection.
Roku has 50 million users Reported a record 79% revenue growth during the pandemic, Supported to a large extent advertising.At the same time, twice As many users as possible Watch YouTube on TV (this unit is “smart” or equipped with plug-ins such as Roku or Amazon Fire) instead of watching YouTube on a computer.
When soliciting comments, both YouTube and Roku recommended WIRED to them Previously published statement On this matter.
As we all know, YouTube will keep the tags of the content watched by its logged-in users, collect data and use it to push more recommendations and fine-tune advertisements. This is in line with what the hardware provider said “Profit after purchase“This is a variety of ways for companies to make money from your viewing. Sixoku Keep label What you see is the same as you TV manufacturer Such as Vizio, LG and Samsung.
Like social media companies, more users means more data and more advertising revenue.Smart TV and plug-in device use Technology called ACR (Automatic content recognition) to track all the content you watch. From there, they infer certain information about you.
Will users watch Nickelodeon often? They may have children. They watched the local news in the morning, but didn’t watch anything in the afternoon? They may be an early riser and still travel to work. All this information is very useful for advertisers who want to deliver the information to the right people at the right time.
Roku’s recent moves indicate that it plans to be more than just a streaming media provider.In 2019 Acquisition of DataXuAn analysis company Specialized link Individual users use all the devices they use for streaming. Since then, Roku Company name changed And start highlighting own ability From TVs to tablets, etc., target specific audiences (for single men who love hockey, young parents who support environmental protection, etc.) to adjust targeted advertising.
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