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2021 is an exciting year for cryptocurrencies, with several well-known—some unexpected—brands entering the crypto space. This is looking at you, Charmin, and your toilet paper non-fungible token (NFT). This year has witnessed quite a few moments, allowing cryptocurrency enthusiasts to sit on the edge of their seats.
Although many people continue to generally talk about the revolutionary power of cryptocurrency and blockchain, it seems that 2021 is the year when the ideas behind these technologies truly master the mainstream consciousness.from NFT For Web3, traditional participants have never shown more interest in this rapidly expanding ecosystem.
The following are some of the biggest initiatives taken by major consumer brands to participate and adopt various crypto-centric technologies-whether it is simply buying Bitcoin (Bitcoin) Or publish the NFT collection.
Tesla makes waves by buying Bitcoin
A list of this nature is incomplete without mentioning the news of cryptocurrency investors who may interest most young people today (and possibly the elderly) in this field.February, Elon Musk’s Tesla Released a blockbuster news, Revealed that it has invested up to 1.5 billion U.S. dollars in Bitcoin. According to documents from the U.S. Securities and Exchange Commission in 2020, this accounts for nearly 8% of Tesla’s $19 billion in cash and cash equivalent reserves, which is the amount it holds.
As soon as Musk entered the field of cryptocurrency, the value of Bitcoin soared—from $38,000 to more than $57,000 in about two weeks. Not only that, in this year, Musk also revealed to the world that he also made large-scale acquisitions of other assets, such as Ether (Ethereum) And Dogecoin (dog), although he did not disclose the specific amount.
Dallas Mavericks begin accepting Dogecoin
Another decision that is of great interest to cryptocurrency investors around the world is Mark Cuban’s move in March to allow fans of his NBA team, the Dallas Mavericks. Purchase tickets and other licensed goods Use the popular meme cryptocurrency Dogecoin. Although this move surprised some people, for those who pay close attention to the cryptocurrency market, this decision is fully in line with Cuba’s all-round vision for the emerging altcoin industry.
During 2021, Cuban repeatedly referred to itself as “Ethereum maxi”, claiming that the fast-expanding blockchain ecosystem can easily Become one of the biggest technological revolutions 21st century.He also made it public cheer Dogecoin is a better medium of exchange than Bitcoin.
Nike enters the metaworld
In December, sportswear manufacturer Nike debuted in cryptocurrency Reveal its acquisition Virtual sneakers and collectibles brand RTFKT. As a result of the partnership, Nike has officially become the largest sports goods manufacturer in the United States and one of the first well-known clothing brands to enter the booming Metaverse ecosystem.
Nike CEO John Donahoe Say The company will be able to “serve athletes and creators at the intersection of sports, creativity, games, and culture” and “expand Nike’s digital footprint and capabilities.”
Adidas refuses to fall behind
At about the same time that Nike took the above steps, Adidas announced Entering the metaworld Cooperate with many famous NFT projects, including Bored Ape Yacht Club, Gmoney and Punks Comic.
The first adventure featured pieces from the Bored Ape NFT series, redrawn to use Adidas’ iconic sportswear. At the same time, Gmoney tokens are designed to leverage the influence of well-known NFT supporters, who recently made the Fortune NFTy 50 list.
Adidas’ Punks Comic NFT attempts to combine irreplaceable tokens with the world of physical comic books to create a so-called encrypted comic novel.
Clinique launches NFT-based customer loyalty program
Estee Lauder’s cosmetics brand Clinique Released NFT was selected last year to help improve the efficiency of its existing customer loyalty system and add more marketing weight to its existing product line.
This well-known beauty brand allows customers to sign up for its reward program and simply share their “optimistic story” via Instagram, TikTok and Twitter after a large purchase to get these collections.
Coca-Cola’s novel NFT program
Last year, one of the most famous brands in the world, Coca-Cola, A special NFT program was released Raise funds for Special Olympics International.
As part of the charity work, the digital collectibles market OpenSea held the Coca-Cola NFT auction within three days from July 30 to August 1. The NFT collection was designed in collaboration with the famous digital artist and designer Tafi.
Luxury auction house Sotheby’s accepts cryptocurrency
Sotheby’s, one of the world’s most famous auction houses, announced on May 4 Accept Bitcoin and Ethereum bids (In addition to traditional legal tender), Banksy’s famous artwork “Love in the Air” is part of its “Contemporary Art Auction” exhibition, making it the first major auction house to accept digital currency for physical artworks.
Earlier, in April, Sotheby’s released an NFT series called “The Fungible” created by digital artist Pak. Each collection is sold through the NFT platform Nifty Gateway.
ASICS profited from the global NFT frenzy
In July, leading sportswear brand Asics launched its first NFT series “Sunrise Red” to the public. A total of 189 collections, covering 9 different Asics digital footwear products-including some of the company’s most popular styles such as Gel-Lyte III, Gel-Quantum 360 and Metaracer-are available for purchase by interested customers .
The company revealed that auction proceeds will be directly injected into Metaverse through its digital merchandise artist residency program, which will help promote various collaborations between the company and many well-known and emerging digital artists to design its next wave of NFTs.
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