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Monitor is One Weekly column Committed to happen on wired The cultural world, from movies to memes, from TV to Twitter.
Almost all movies released in 2021 are accompanied by a low voice plea from fans: “I hope it will not sink.” In some respects, this is just a desperate wish for the movie not to be bad.But this is also the hope for more things: that, constantly fluctuating Coronavirus disease The pandemic scene, the movie succeeds, makes money, and finds an audience. Movie audiences now know enough that if any particular franchise/director/star performs poorly, then the chances of more movies from that franchise/director/star will decrease. Success will bring more opportunities for success.
But in this coronavirus 2022, even Yes success? Traditionally, it is measured by box office revenue (movies) and ratings (TV). But in the age of streaming media, especially in the age of cinema streaming mixed by this epidemic, there is no single metric to determine whether a movie performs well, which makes everyone—especially Hollywood executives—right There are some concerns in the future. Or, at least, before Spider-Man found his way home.
On holiday weekends, Spider-Man: Nowhere to go Confronting the long-awaited person Matrix resurrection And completely shattered it. Or it seems so. resurrection Made about 12 million U.S. dollars domestically during the opening weekend, and Spiderman production More than US$81 million, Even if it is in the second week of release. This seems pretty bleak for Neo and co., until you remember that the movie was also released on HBO Max on the same day it was released, and Spider-Man was released strictly in theaters. Nevertheless, the streaming ratings are not so impressive.Only 2.8 million smart TV families watched Lana Wachowski’s show matrix Sequel/restart stuff, According to streaming media ratings company Samba TV. But wait, there is more! Contrary to those low numbers, TorrentFreak report Monday that resurrection It is the most pirated movie in the first week of the new year.
What does all this show? It’s a bit too much, but nothing. If anything, it shows that the indicators of film production success and popularity are changing. fast. There is no longer a unique place-movie theaters, streaming services, video-on-demand platforms-where any movie can be consumed. Determining how many viewers appreciate any of them feels like doing third grade algebra. Streaming numbers, box office totals, seeds, hell, Rotten Tomatoes scores, and trends on Twitter — they all tell us something, but apart from a blowout, it’s hard to say that anything is a real success.Easy to write resurrection‘A tepid theatrical performance of the rapidly spreading variant of Covid Omicron, if not for fact No way home well-done. If it weren’t for so many people downloading it, it would be easy to call it a failure.Both movies received good reviews, but with Eternal race Prove that even Rotten Tomatoes were able Good box office In the pandemic.
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