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Colin Fitzpatrick, a Dubliner living in Dubai, turned the bad times during the quarantine period into a business that promised to bring your favorite artists to a virtual world near you. His company Animal Concerts was launched in January and is signing contracts with world-class artists to perform in the dispersed world of Metaverse.
Earliest Animal concert Treatment is Grammy Award-winning Rapper Future, He performed at an animal concert-themed Halloween party in Miami, which was filmed later in Metaverse. In this shocking new land, without COVID restrictions or travel bans, artists can sell NFT souvenirs to fans without any expense, investment or middleman.
Virtual concerts have begun to appear, the most famous being Ariana Grande’s performance in Fortnite in October 2021.Approximately 78 million Fortnite users participated in the Grande show, and some commentators Speculation She will earn more than 20 million U.S. dollars in revenue from virtual performances.
Travis Scott comes in 20 million USD For the Fortnite performance in 2020, Ed Sheeran also stepped onto the virtual stage Pokemon Go November 2021.When the Swedish star Zara Larsson held a concert on Roblox, she earned a seven-figure income Sales volume “In-game items such as hats, backpacks and sunglasses” start at only $1.
Fitzpatrick said that he is in the final stage of signing a concert with the top 100 Grammy-winning artists, and I agreed not to be named. When preparing for the concert, she would “enter a green screen studio, where she performed our performance, we recorded it, and then we could basically turn her into an avatar, putting her right in a scattered In the world where the blockchain operates,” he explained, regarding the process of digitizing concerts.
Fitzpatrick said that holding a concert in Metaverse has many benefits for artists. Streaming services such as Spotify are reducing music revenue, while Animal Concerts allows performers to get 50% of revenue from ticket and NFT sales. Celebrities benefit directly. They have a lot of motivation to attract fans into Metaverse, where many of them will be exposed to the blockchain for the first time.
Fitzpatrick is a former DJ who has been passionate about music since he was a child. He pointed to the cupboard behind him. Inside, there was a box containing “Ticket stubs and flyers for shows I participated in when I was young.” For him, they are priceless souvenirs of his growing up experience.
A constantly changing industry
Just as the idea of Metaverse, driven by virtual reality (VR), gained momentum with the explosive growth of NFT earlier this year, Fitzpatrick realized that the two could be combined to provide a solution to the troubled music industry, he said. Revenues in the industry are declining Since the pandemic began, numerous concert tours have been cancelled.
The platform will soon allow people to live stream VR-enhanced concerts at home and experience them as an interactive event rather than a one-sided TV broadcast. NFT can be issued as the Metaverse-age equivalent of the ticket stub in the Fitzpatrick memory box.
“With the 360-degree camera on the stage, you can use the VR headset to get an immersive experience-like you are dancing on the stage with your favorite band in the living room anywhere in the world. We want you to pass See their avatars to enjoy the concert with friends,” he explained. The goal is to become the “Netflix of live concerts.”
“There have been many very eye-catching concerts in various Metaverses.”
Fitzpatrick explained that from an artist’s point of view, virtual concerts are desirable because they do not require travel and the number of audiences is not limited by the size of the venue. Naturally, there is also an economic driver, because the virtual venue does not require the same number of stage staff, security or other expensive infrastructure, and because the number of middlemen is reduced.
In view of the fact that different predetermined events are happening in different virtual worlds, the idea of Metaverse as a reality composed of many intertwined virtual worlds is becoming more and more popular.
Animal Concert is honored to work with 15 Grammy Award winners @Alexia Keys When she played at her One Night Only event, she celebrated the release of her new double album “KEYS”.#KEYS #KEYSUnlock #KeysOriginal pic.twitter.com/YhzDPiPXiJ
-Animal Concerts (@animalconcerts) December 16, 2021
Fitzpatrick said that what these Metaverses have in common, whether it is a game like Roblox or a blockchain world like Decentraland, is that “they have a huge user base and will sell digital assets in some way.” Although most centralized worlds require user accounts, the decentralized world allows access through wallet software (such as MetaMask). The main difference between a centralized world and a decentralized world is their interoperability-items purchased in Pokemon Go cannot be transferred to Roblox, while NFT can be displayed in a large number of different decentralized virtual worlds.
“Children today are used to buying skins-digital assets in games. For them, buying NFTs issued by their favorite musicians is a very simple step,” Fitzpatrick said.
Fitzpatrick admits that for cryptocurrency newbies, the demand for wallets can be an obstacle.as buzzer, Who wants to make sure that his NFT can be purchased by credit card, Fitzpatrick sees the future, virtual concert audiences can choose to “visit the website, enter the credit card details and buy tickets, and then buy the NFT without worrying about a cryptocurrency.”
In many cases, these NFTs can be combined with physical souvenirs, such as NFTs and physical copies of the artist’s handwritten lyrics. They may also be combined with virtual meetings and greetings-the details depend largely on the artist.
Dublin to Dubai
Fitzpatrick, 41, started on his own path in 1999 when he started studying business management at Portobello College in his hometown of Ireland. He immediately started working on freelance web design, and soon expanded to DJ and acted as a nightclub organizer. “I used to organize club nights and festivals,” he recalled when he was young.
He chose the corporate path after graduation. He joined Dell in 2002 as a customer relationship manager, and in 2006 as a corporate sales job at Oracle, where he worked for five years until 2011. After working at Salesforce and HubSpot for about two years, Fitzpatrick returned to Oracle for more than seven years. He was promoted from a sales strategy manager to a leadership position in the “multi-cloud ecosystem” department. The latter’s promotion allowed him to move from Dublin to Dublin at the end of 2018. Go to Dubai to “build a new business for them here”.
Fitzpatrick discovered Bitcoin in 2013 at a price of around $100, but he recalled, “Sadly I was persuaded by my friends.” However, he returned to the game at the end of 2016, and when the concept of blockchain clicked for him, he became a “full convert”. Soon, he started chatting with another Oracle employee who was interested in encryption, “Then we found someone else”, and then it started “spreading like wildfire,” he recalled with a smile.
“Fast forward a few months-halfway through 2017, there were more cryptocurrency transactions in the office than selling Oracle software!”
He explained that he spent a lot of time researching cryptocurrencies, “want to work for a blockchain company, but Dublin has nothing”, and that “virtual work” is not as common as post-COVID.
COVID has caused serious damage to Oracle. Although the company recently moved Fitzpatrick, an employee who has worked for 13 years, to a new country, “it made me feel superfluous during COVID, which was absolutely terrible — right when the lockdown started,” he recalled, implying In the shade. “I was in big trouble” because there were almost no company hiring at the time, but Fitzpatrick managed to find Eastnets’ business development director, which is “a local company engaged in payment and software compliance.”
However, a year later, he resigned. It’s time to go on your own entrepreneurial path.
Music fan token
Fitzpatrick said that the average cost of attending animal concerts is between 10 and 30 US dollars. Tickets can be bought on websites such as Ticketmaster, just like any event that takes place in “Meat Space”, just as some Metaverse supporters are humorous. Call it the physical world. Those who buy tickets with Animal’s native token will receive a discount, “So if you want to buy with our token, it will be cheaper, so this is the motivation to use our native token,” he added.
Of course, there is always a token, and Animal tokens will also act as governance tokens, allowing fans and artists to participate in interesting new ways, such as “voting to decide which songs the artists will play or what clothes they will wear”. Fitzpatrick believes that a highly engaged fan base is “sticky” and will participate in many concerts while buying the artist’s NFT. He added that those holding tokens will be eligible to “get the hottest NFT reward for the first time, or you can get free tickets to future concerts.”
The model can be compared with Fan token phenomenon, Where Socios is the market leader. Socios has a tradable native token with various practical functions. The fan tokens created by the company for different sports teams have attracted more discussion from fans, who seem to think they are similar to investing in their favorite team. Such tokens can also provide a lot of liquidity for sports clubs because they can be slowly released as fans open their wallets.
Can animals become a society of music?
“We plan to create a token for every artist,” Fitzpatrick responded, explaining that every artist has a very loyal fan, and they will definitely be interested in holding tokens based on their idols.Through the lens of NFT, they are Irreplaceable tokens Since it cannot be subdivided, the fungible token can be imagined as a separate, segmented NFT, representing the name, idea or concept involved.
Therefore, “Ariana Grande Token” is likely to appreciate with her star strength, and investing in a coin of an emerging artist may achieve fruitful results. Just like the sports token created by Socios, music fan tokens can be used as a quasi-share of artists in the future.
Star power will definitely have a significant impact on any future tokens, because Fitzpatrick agrees that fans “not necessarily care about Animal Token, but they will care about Ariana Grande Token.”
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