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Facebook, Inc. is now renamed Meta Platforms, Inc.-referred to as Meta.At an event on Thursday, Mark Zuckerberg announced that the company is reinventing its brand and focusing on building “Meta Universe” A simulation in which people interact in real time as avatars. This new name means that Facebook does not want to just build this new digital environment. It also wants to be its face.
“From now on, we will first become Metaverse, not Facebook,” Zuckerberg said on Facebook Connect, the company’s virtual and augmented reality developer conference. “As our new brand starts to appear in our products, I hope people will start to understand the Meta brand and the future we represent.”
We don’t know the full backstory behind Meta’s new brand, which includes a logo that looks like a twisted infinity symbol. When announcing the new name, Zuckerberg explained that he likes Meta because it is a Greek word that “symbolizes that there is always more to build.”Perhaps coincidentally, the Chan Zuckerberg Initiative, a charity founded by Zuckerberg and his wife Priscilla Chan, acquired a startup called Meta that uses artificial intelligence to aggregate scientific research, despite The project’s website says it’s A single entity From Facebook. The most obvious meaning of Meta is of course related to Metaverse itself.
In addition to Zuckerberg’s famous announcement, this year’s Connect conference also focused on explaining how Metaverse and the technology that powers it will actually operate.
Through a series of colorful and highly animated demonstrations, the demonstration focuses on how people can play games, go to work, exercise and even study in a virtual 3D environment, whenever they go online. Zuckerberg also highlighted his company’s efforts to build new products for Metaverse, including new virtual and augmented reality hardware, highly realistic digital avatars, and new video game experiences. The CEO explained that the new name was adopted to represent the importance of the new Metaverse business, which will be operated separately from Facebook’s social media applications.
Facebook’s new focus on Yuan Festival is seven years after the company’s founding Purchased Oculus, It builds a virtual reality headset that allows people to play 3D virtual games.The company’s vice president of augmented and virtual reality, Andrew Bosworth, also announced on Thursday that the name of Oculus Will be retired And its hardware and applications will now be operated under the Meta brand.
Although these VR headsets are still a bit cumbersome and are mainly popular with gamers, Facebook seems to believe that the technology can play a key role in the wider adoption of Horizon. Horizon is a virtual reality platform that allows user avatars to be online Interact with each other.This, and future innovations—may include augmented reality glasses from the Bosworth team It is said to be under development -In the end, it can help create a foundation for the metaverse.
The company, formerly Facebook, is turning to Metaverse because it faces a number of challenges, including Potential investigation by the Federal Trade Commission And the wrath of worried legislators The company plans to create a children’s version of Instagram, Has been shelved.The company also faces a surge in key media coverage Thousands of internal documents leaked Courtesy of Facebook whistleblower Frances Haugen.
These documents gave the public a new understanding of Facebook’s internal operations and revealed The company’s bleak record In the fight against hate speech, political polarization, and human trafficking. But just like Shirin Ghaffary of Recode explain Last week, Facebook’s new approach showed that the company believes that current challenges should not deter its broader ambitions.In fact, Zuckerberg was Opening speech.
Nonetheless, the company seems to show that it has learned a lesson from its experience in operating the world’s largest social media platform. When developing Metaverse in the past few years, Facebook’s leaders insisted that the company would be more cautious. They said that by consulting researchers from the beginning, privacy, interoperability, and openness will be integrated into Facebook’s metaverse products from the beginning.
Zuckerberg said: “You want to know that when you buy or create things, your things will be useful in many situations, and you will not be locked in a world or platform.” “This is a way beyond all of us. The future of any company created by people.”
But Facebook’s new name indicates that metaverse will be produced primarily by Facebook, and may even become a synonym for the company. After all, most of the content of the conference focused on how Facebook prepares the technology needed for the Metaverse before the launch of this virtual reality system. Whenever this happens, it is not surprising when people think that Metaverse and Meta are exactly the same thing.
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