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Attempts to change the structure of the club met fierce opposition last week, which eventually prompted people to reconsider ownership.
Just one week after the club announced that it would remove the “crew” from most of its brands, Columbus co-owner Dr. Peter Edwards told MLS supporters through a video posted on social media on Monday evening, “We will become a Columbus crew. forever and always”.
The organization will now return to its original name and add “Crew” back to the reformatted badge. It will also add “96” to the outline of the Ohio logo to indicate its identity as a founding MLS member.
For the Battle of Columbus in 2021, this was a difficult start. The off-court brand controversy caused unnecessary infighting, and the Eastern Conference started the game with an unstable state of 11th through five games.
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What did you say?
The Columbus crew issued two statements via social media on Monday evening, pointing out their changes in direction. Edwards and co-owner Dee Haslam made one of the statements in video format.
They are the culmination of meeting with fans in the past week.
The written statement said: “The importance of maintaining the crew as the main identity of the club is obvious.” “The decision reached after discussion is that the Columbus crew will continue to maintain the official name of the team.
“The crew has received the support of Nordk, including the Columbus crew as part of the new crown. In addition, the ’96’ will be placed within the outline of the Ohio logo to confirm the club’s status as a founding member of the Major League Baseball.”
How did the fans in Columbus react to this?
Fans responded to the news and expressed multiple emotions on social media. Most people welcomed it, while some hoped that the revised crest would be closer to its traditional appearance.
After further discussions with supporters on the best way to proceed, the club is expected to reveal more accurate information about its crest.
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