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Published on: Apr 08, 2022
Kevin Pietersen, the successful right hand batsman and off spin bowler who also served as captain of the England cricket team for a period has become one of the most popular cricket personalities in the world.
Kevin became a popular name here in India when he first joined the Indian Premier League (IPL). Pietersen was a key player on the franchises of Delhi Daredevils and Sunrisers Hyderabad across multiple IPL seasons.
Kevin Pietersen boasts a net worth of $7.5 million. However not many people know that a big share of Kevin Pietersen’s net worth is not attributed to his cricket success, but rather, due to his off-pitch engagements which include marketing and cricket commentary.
In addition, Pietersen is also the founder and creator of a number of popular brands and organisations. Read on to learn more about the brands Kevin Pietersen is associated with.
1. SORAI
Kevin is deeply passionate about wildlife preservation and animal welfare. SORAI is Kevin Pietersen’s own organisation which channels that passion into the world. The initiative focuses on preservation and protection of endangered species. SORAI also aims to create better awareness and public support for wildlife preservation across the globe
Kevin himself is very active . He has partnered with some of the top global lifestyle and clothing brands to curate a special collection of SORAI branded merchandise. The brand promotions help raise awareness and the merchandise sales help generate funds.
One of the most impactful programs of SORAI has been ‘Save the Rhinos’, an initiative to protect the last few Rhinos on planet earth.
2. Umganu Lodge
Kevin Pietersen’s passion and interest in travel led him to set up his own luxury getaway called the Umganu Lodge in South Africa. The Lodge offers a unique experience to visitors as one can stay in a highly luxurious hotel amidst wildlife roaming free.
The lodge is located in the heart of Kruger Park. This is a highly personal experience and the hotel hosts a maximum of 12 guests at a time.
The cost is a staggering $88,100 per night since it is the only hotel that offers a chance to see wild animals including rhinos and elephants meeting at the river in their natural habitat.
3. Savile Row Travels
Owing to his interest in travel, Kevin joined the team of Savile Row Travels, a luxury tour operator in the United Kingdom.
This travel operator combines the world’s most popular locations with a luxurious personalised experience.
The team crafts a unique experience for their customers by providing insights into the resort options ahead of a traveller’s booking with them.
The agency has travel experts with over 30 years of experience and leverages Kevin for branding and leadership decisions.
4. Betway
Betway is one of the world’s most popular cricket betting sites. Owing to Kevin’s glamour and popularity among cricket enthusiasts, Betway signed him as their global brand ambassador until 2023.
Since his ambassadorship with Betway came into effect, Kevin has been featured on the Betway website, where he offers welcome bonuses and regular promotions.
On the Betway blog, Pietersen also shares his views and commentary on big upcoming cricket matches, including IPL matches and more.
Within the past couple of years, Betway has made it extremely simple for Indians to sign up and place bets online legally and securely on their site. You can read more about Betway India here.
The Betway team is confident that featuring Kevin will attract a wider global audience to their betting site. As part of their contract with Pietersen, Betway also promotes SORAI as it is an initiative very close to Kevin’s heart.
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