India vs Australia Final Tops ICC with 87.6B Global Viewers


The four years long wait finally came to an end in 2023. ICC Men’s Cricket World Cup took place in this year. After a long time, India organized the tournament. That was recorded as one of the biggest World Cups. India had an amazing World Cup journey, they won all the matches but after fighting hard, Australia won their sixth World Cup trophy. But in this edition of the World Cup, India created a great record in broadcast and digital records.

Broadcast and Digital Records in the World Cup:

This edition of the World Cup was sensational. The tournament recorded 1 trillion global live viewing minutes of broadcast as the vertical video feed. Fans enjoyed the whole tournament and experienced some thrilling moments on their phone. The global live viewing hours increased by 17% from the last edition of the World Cup in 2019. And increased by 38% since the 2011 World Cup happened in India.

The final match between India and Australia created a history. This World Cup final match became the most-watched ICC match ever. 87.6 million viewers witnessed the biggest cricketing battle live. There was a special thing in this edition of the tournament. For the first time, Hindi coverage was available outside of India. 

More About it:

Viewership for the Cricket World Cup reached remarkable heights, especially in India, where it set a new record as the most-watched ever. Hosted on the Disney Star Network, the tournament accumulated an astounding 422 billion viewing minutes in India alone. This marked a staggering 54% increase from 2011 and a notable 9% rise from 2019. The extensive coverage in India was unparalleled, with approximately five times more broadcast hours compared to 2011.

This tournament was a trendsetter. The World Cup 2023 broke the record of all time. Digitally, it created an explosion. In increased the total video views from the record-breaking T20 World Cup in 2022. This ICC event recorded ALL Time ICC Event Record for Engagements on ICC Social Channels with 1.23 B.

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