After a break, the domestic season of Indian cricket is back. The Ranji Trophy 2023-24 season has commenced from January 5. The state teams are hustling hard to be the best in the country. On the other hand, Team India is gearing up for the T20 series against Afghanistan. In between these, BCCI takes a big step. They have announced Campa and Atomberg as their partners for the domestic and international season 2024-26.
New Partnership and Official Announcement:
BCCI is all set to start a new journey. They have announced their partner for the upcoming domestic and international season of 2024-26. The soft drink brand, Campa and the Indian home appliances brand Atomberg have tied up with BCCI. the new partnership will kick off from the upcoming T20 series between India and Afghanistan. Both the Indian brands will cover 48 fixtures. Both will invest 75-85 lakhs with an average of 80 lakhs in every match.
BCCI gave an official announcement of this new partnership. On their social media handle. They said, “ The Board of Control for Cricket in India (BCCI) announced Campa and Atomberg Technologies as the official partners for the BCCI Domestic and International Season 2024-2026.”
BCCI President and Secretery’s Reaction:
After this partnership, BCCI President Roger Binny and Secretary Jay Shah welcomed those brands. Jay Shah said, “ We are thrilled to welcome Campa and Atomberg Technologies as our Official Partners for the 2024-26 home season. These partnerships not only strengthen our commitment to providing the best for our fans but also align with our values of excellence and sustainability. We look forward to creating memorable experiences for cricket enthusiasts in collaboration with Campa and Atomberg Technologies. This partnership is a testament to our collective vision for a successful and seamlessly executed cricketing season.”
BCCI President Roger Binny said, “ We are delighted to welcome Campa and Atomberg Technologies as our esteemed partners for the India Home Cricket Season 2024-26. Their commitment to excellence mirrors our own, and together, we look forward to creating an unparalleled cricketing experience for fans across the nation.”
After ending the South Africa tour, India’s next mission is three T20 matches against Afghanistan. Virat Kohli and Rohit Sharma are coming back in the T20 format. After that, England will travel to India for a five-match Test series. The series will commence on January 25.