Ageas Bowl Secures Naming Rights Deal with Utilita Energy, Paving the Way for a Sustainable Cricket Ground


Hampshire’s renowned cricket venue, the Ageas Bowl, has undergone a significant transformation as it is officially rebranded as the Utilita Bowl. The club has entered into a strategic naming-rights partnership with Utilita Energy, signalling a commitment to become the leading eco-friendly cricket ground globally.

The Utilita Bowl aims to set a new benchmark in environmental sustainability within the cricketing world. The club’s vision includes initiatives to establish the venue as the “world’s greenest cricket ground.” Among the notable plans is the installation of over 1,000 solar panels, capable of generating approximately 25 per cent of the stadium’s annual electricity consumption.

Pro-Planet Partnership for Significant Impact

As part of what the club terms a “pro-planet partnership” with Utilita Energy, the Utilita Bowl endeavours to save a substantial six-figure sum annually in electricity costs. Additionally, this sustainable approach is projected to reduce carbon emissions by an impressive 80 tonnes per year. To put it in perspective, this is equivalent to the emissions produced by driving an average passenger vehicle for a staggering 301,855 miles.

David Mann, CEO at Utilita Bowl, expressed his enthusiasm for the partnership, stating, “We’re delighted to partner with Utilita, a Hampshire-based business that shares our values and can now help shape our vision of creating the greenest international cricket venue in the world. This is the dawn of a new era for the venue, and we’re excited by the possibilities this partnership will offer.”

International Events and Community Response

The Utilita Bowl, formerly known as the Ageas Bowl, is set to host 19 international matches from 2025 to 2031, including prestigious fixtures like the Men’s Ashes Test in 2027 and a Women’s Ashes Test in 2031. The renaming and the ambitious eco-friendly plans mark a pivotal moment for the venue.

Coincidentally, the announcement comes amid some controversy, with over 70 local residents gathering outside the venue to protest against Hampshire’s proposed 171-home development near the village of West End. The development includes a budget hotel, a well-being centre, and a care home.

As the Utilita Bowl forges ahead with its sustainability goals, it simultaneously navigates community discussions, underscoring the complex dynamics between sports venues and local development plans.

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