AB de Villiers appointed as the official Brand Ambassador of SA20 League


Ahead of the second edition of the SA20 league which is to be held next year in 2024, former legendary South African cricketer AB de Villiers has been appointed as the official “brand ambassador” of the league. The second season of the league will see a total of 34 matches within 4 weeks. The matches will feature talented and elite players both domestically and internationally, within the six global franchises. 

An exciting opportunity indeed

The legendary cricketer will be closely working with the management in order to provide a massive fan base support and reinforcing its brand across the globe, mainly in strategic markets of India and the UK. He will also join the likes of legendary South African cricketers namely Herschelle Gibbs, Allan Donald, Dale Steyn and Mark Boucher. 

On being appointed as the official brand ambassador of the league, de Villiers remarked “It is an honour to be associated with SA20. It embodies a pioneering vision for South African cricket, with the potential to illuminate the global cricketing stage.

He added further “SA20’s remarkable talent and international reach provide a platform to showcase the finest of South African cricket, propelling it to unprecedented levels.”

Praising the legend for his brilliancy

With this appointment came a great appreciation from the League’s commissioner, Graeme Smith. He asserted AB’s exceptional cricketing talent and magnetic personality make him the perfect fit for our league. His involvement will undoubtedly elevate the league’s status, both on and off the field.”

Smith also spoke on his ability to reinforce the league’s global image by remarking “AB’s passion for the game and his ability to connect with fans align perfectly with our vision for SA20. We believe his presence will not only inspire players but also engage cricket enthusiasts across the globe, helping us achieve unprecedented success. We look forward to a fantastic season ahead, with AB playing a crucial role in making it a resounding triumph.”

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