113M Viewers in Week 1, 32% More Time Spent in Urban India

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In this fast-paced time, T20 cricket is all popular in the whole world. Cricket fans across the globe are mad about the tournament. Depending on its craze, the cricket-playing nations introduced their own T20 league. In that way, the Arab Emirates also introduced their T20 league named ILT20. As the second season commenced a week prior, it peaked viewership at 113 million. That is a huge record for the T20 league. 

The Glorious Tournament:

Just like, T20 tournaments like IPL, SA20, and others, United Arab Emirates also came up with ILT20. In the first season, it was widely welcomed by all cricket fans across the globe. In 2024, it came up with the second season. The second season of a six-team franchise-style cricket tournament is taking place in the UAE, featuring 34 matches. The participating teams are Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriors. 

Notable cricket stars such as David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Trent Boult, Chris Woakes, and Martin Guptill are set to showcase their skills in this exciting tournament.

Record Viewership:

ILT20 remains the second most-watched global T20 league, drawing immense success. ZEE Entertainment, the official global broadcast partner, ensures extensive coverage of the tournament. With 10 linear channels and the streaming platform ZEE5, they bring the excitement live to audiences in India and worldwide. Cricket enthusiasts can enjoy a comprehensive viewing experience, making sure they don’t miss a moment of the thrilling matches in this highly popular league.

In its first week, the tournament reached an impressive 113 million viewers, according to data from BARC TV+OOH. There’s been a 12% rise compared to last year among urban male audiences aged 15 and above in India. Notably, viewers aged 15 and above in urban areas across India are spending 32% more time watching the series. This significant increase in viewing time highlights the league’s knack for keeping its audience engaged, making the viewing experience richer and more rewarding for fans.

Rahul Johri, President- Business, South Asia, Zee Entertainment Enterprises Limited opened up about this. He said, “We are delighted with the response that the second edition of ILT20 has garnered. It is a testament to the league’s expanding appeal and growing fan base across India. The event is escalating global enthusiasm for cricket, and we take immense pride in spearheading this phenomenon.”

Cricket enthusiasts can catch all the action of this truly global T20 league exclusively on Zee’s extensive lineup of 10 widely-watched TV channels, including &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD, and Zee Zest HD. For a more flexible viewing experience, fans can also tune in on the popular OTT platform ZEE5. Single-header matches promise prime-time excitement at 8 PM during India’s evening, while double-header days kick off with an afternoon match at 4 PM, ensuring a day filled with thrilling cricket action.

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