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Berlin, May 23, 2021 / PRNewswire /- watch movie Here / Picture Here
Zalando, European The leading fashion and lifestyle online platform today launched a new event “Optimists” to recognize positive people. After a year of global lockdowns and restrictions, the campaign aims to celebrate and spread optimism through simple gestures that make people smile.
emission May 23 In all Zalando markets, the “optimist” event provides a stage for people to release emotions, embrace positivity and spread happiness. It consists of 22 videos of activists, all of which are made as 15-second social shorts and then weaved into a vibrant TV commercial. Next to the promotional video is a series of still images of European creators, which express their enthusiasm in their own unique way.Taken separately by a Spanish photographer Jod Perez Ortiz, Each picture is covered with a bold statement: “optimist”.Placed on social media, 11 activists including Dutch influencers and models Rianne Meyer And French dancers Salif Gueye, Is known for its optimistic content creation, which brings ad campaigns to life.
The launch of the event will be supported by a 360-degree marketing plan-“optimistic festival”, which will be a series of events and pop-up windows, Europe Designed to inspire people to smile, dance and sing, and finally celebrate unity in a virtual way June 21, Is the longest day of the year.
“After a year of blockade, in the 2021 summer sports, we hope to celebrate the season of hope and optimism by making people smile and providing them with a stage for free expression of optimism” Ralph Rijks, Zalando’s vice president of global marketing commented: “We define optimists as people who bring joy to others and themselves-whether it’s songs, dances or innovative makeup tutorials, TikTokIt is these little optimistic behaviors that connect us and spread joy. Through the joy of life, this activity brings us to life the overall narrative of turning optimism into positive action (to ourselves and others) in 2021. “This event enables us to turn optimism into positive action (to yourself and others) in 2021 as a general narrative. Enjoy the joy of life.”
The casting of the 11 “optimists” was done entirely through social media, focusing on the creator’s content and activities depicting the creator’s information, while the influence and scale of the creator’s social media platform were secondary. The main creators of this movie include dancers, Salif Gueye Known for the optimistic dance style performed on the street Paris; Dutch influencers and models, Rianne Meyer A man who is known for his true body self-confidence image on social media; model and author Naomi Shimanda advocates fashion.
Optimistic full-length TVC by Londondirector Lucy Luscombe, She was recently selected by Dazed as one of the top 100 ideas in the world, and she sang Robin S’s song Show Me Love.The advertising campaign will be realized in many forms: from still photo photography to Jorge Perez Ortiz, DOOH, the social channels owned by the diversified subjects of the campaign, the “frontal listening” ads on Spotify, and wild posters and color murals in major markets. Created a 360° campaign in collaboration with creative agency Kolle Rebbe.
#ActivistsofOptimism
Editor’s note:
*All images were taken according to the government COVID-19 guidelines for each country at the time of capture.All safety measures have been taken at all filming locations around the world to ensure that everyone complies with COVID safety measures.
About Zalando:
Zalando (https://corporate.zalando.com) Yes European The leading fashion and lifestyle online platform.was founded in Berlin In 2008, we brought head-to-toe fashion to approximately 42 million active customers in 17 markets, providing clothing, footwear, accessories and beauty. There is a huge variety of international brands, from world-famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation and interaction.As European We are the most fashionable high-tech company, and we strive to find digital solutions for all aspects of the fashion journey: for our customers, partners and every valuable participant in the Zalando story. Our vision is to be the starting point of fashion and a sustainable development platform that has a positive impact on mankind and the planet.
Media inquiries:
Intelligent: zalando@smarts.agency.com
About KOLLE REBBE:
For 25 years, Kolle Rebbe has been one of the most creative communication agencies in the United States Germany, Strategists, creatives and experts from various disciplines are here to develop integrated communication solutions across media and national/regional boundaries.280 people from 20 countries/regions also invented original products and supported startups in the mid-1990s Hamburger The iconic Speicherstadt. Since 2018, Kolle Rebbe has become a part of Accenture Interactive, the world’s largest digital agency.
on Lucy Ruscom
born in London, Lucy studied at Central St Martins and quickly became a person to watch.Lucy has received many acclaimed compliments, including Underwire’s outstanding talents; BFI Future Film Awards, British Music Video Awards nominations, because she and John Grant, Darkstar and Tiny Carriages, and Dazed and Confused’s top 100 creative works in the world
About JORGE PEREZ ORTIZ
Spain based on Jorge Perez Ortiz Is a fashion photographer. His work draws inspiration from everything around him. Issues such as gender, fashion as a human identity, or the contrast between tradition and fashion are reflected in his photographs, which explore a new language to show fashion. He uses bright sunlight and deep blue sky to perfectly fit the Zalando 2021 summer sports.
Jorge’s latest works include works by Lacoste, Nike, Loewe, Bershka and Mango.
Video- https://www.youtube.com/watch?v=zk2m5Nhcwos
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