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America’s Oldest Brewery® draws thousands to historic Pottsville, PA with a festival celebrating the “Stars & Stripes” and our nation’s military
POTTSVILLE, Pa., July 9, 2022 /PRNewswire/ — Today, DG Yuengling & Son, Inc.America’s Oldest Brewery®, is showing appreciation for our nation’s heroes with the highly anticipated return of its Stars & Stripes Summer Concert Celebration in Downtown Pottsville as part of the brewery’s Stars & Stripes program—Yuengling’s annual initiative supporting our nation’s heroes.
Lee BriceAmerican country music star, songwriter and official Brand Ambassador for Yuengling Traditional Lager, is headlining the family-friendly 2022 summer concert celebration. Proceeds from the event benefit Yuengling’s longtime military partner, Team Red, White & Blue (Team RWB)—a nonprofit forging America’s leading health and wellness community for veterans.
“As America’s Oldest Brewery®, we have been fiercely independent for more than 190 years. So, when it comes to celebrating America’s independence every July, we like to show just how grateful we are to those who have made tremendous sacrifices to protect our country’s freedom,” said Debbie YuenglingEmployee Engagement and Culture Manager and 6th generation family member of DG Yuengling & Son, Inc. “We owe the success of this year’s Stars & Stripes Concert Celebration to Lee BriceTeam RWB and our incredible Yuengling fans. We wouldn’t be here without them.”
Launched in 2019 and postponed twice due to COVID-19, several thousand Yuengling and Lee Brice-lovers alike are expected to attend this year’s day-long concert celebration. New this year, fans enjoyed performances at three separate Yuengling stages including the Brewery Stage; Arch Street Stage; and the Main Stage, as well …
Full story available on Benzinga.com
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