Worldwide Teeth Whitening Kits Industry to 2028 – Increasing Online Sales Present Opportunities – QNT Press Release

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DUBLIN, June 1, 2022 /PRNewswire/ — The “Global Teeth Whitening Kits Market Forecast to 2028 – COVID-19 Impact and Global Analysis by Product Type and Distribution Channel” report has been added to ResearchAndMarkets.com’s offering.

The global teeth whitening kits market is projected to reach US$ 9,626.04 million by 2028 from US$ 6,209.80 million in 2021; it is expected to grow at a CAGR of 6.5% from 2021 to 2028. The consciousness about appearance and focus on building self-confidence drives the overall growth of the market. However, misleading advertisements and adverse effects of product on application hamper the market growth.

As per the Centers for Disease Control and Prevention (CDC) report, more than 1 in 4 adults (26%) in the US suffers from untreated tooth decay issues. Additionally, 46% of adults aged 30 years or above reveal the signs of gum disease, and severe gum disease affects ~9% of adults. Further, tooth decay and gum diseases are the leading causes of many teeth discoloration issues, extrinsic and intrinsic dental stains, dental caries, and many more. According to a report published by the American Dental Association, teeth whitening kits prove effective on both extrinsic and intrinsic staining. Also, a tooth whitening kit is a standard, elective procedure, less-invasive esthetic treatment for people seeking oral hygiene.

In Australia and other wealthy economies in APAC, the popularity of teeth whitening kits is high, particularly among people of age less than 35. For example, teeth whitening kits are classified under the cosmetic category in Australia rather than therapeutic goods. A report published by the Australian Dental Association states that 6% of young consumers opt for non-dentist services for teeth whitening.

Moreover, ~50% of consumers who seek to whiten their teeth buy do-it-yourself (DIY) whitening products/kits available over-the-counter (OTC) in pharmacies or sold online. Furthermore, the European Union (EU) reports states that, to date, millions of teeth whitening kits have been sold worldwide. Teeth whitening kits can be applied as paint-on-gel strips or mouth guards. The adoption of teeth whitening kits has surged due to teeth whitening toothpaste and mouth rinses now containing low concentrations of hydrogen peroxide as a disinfectant for preventing plaque and inflammation of the gums. Such factors fuel the growth of the teeth whitening kits market.

Adverse effects of the products and misleading advertisements negatively impact the growth of the teeth whitening kits market. This is caused when gums are exposed to the whitening solutions making the gum appear white on coming in contact with the whitening solution. Therefore, when gums are exposed to the whitening solutions for a prolonged period, it results in inflammation and redness. Thus, mild and transient tooth sensitivity, which can be prevalent with higher concentrations of active agents, is one of the common adverse effects of the use of OTC or dentist- dispensed, tray-based teeth whitening kits.

Misleading advertisements for teeth whitening kits hinder the growth of the overall teeth whitening kits market. The Australian Dental Association research confirms that a few product …

Full story available on Benzinga.com

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