Only two companies, including VALUES, were selected from Japan out of more than 330 applicants from 40 countries
VALUES, Inc. ((HQ: Minato-ku, TYO:PRESIDENThereinafter, “VALUES”)) has been selected to present at the ESOMAR Congress 2022 (Location: Toronto, Canada; Dates: Sept. 18 – 21, 2022), hosted by ESOMAR, the world’s largest marketing research association. There were more than 330 applicants from 40 countries, and VALUES was among two Japanese companies that were selected to present at the conference.
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VALUES, Inc. selected as a presenter at ESOMAR Congress 2022 (Graphic: Business Wire)
ESOMAR Congress 2022
VALUES will present on “Customer Journey Realities” on September 20. In this presentation, VALUES will present on a customer journey that categorizes user insights by purchasing process, based on its proprietary and licensed 2.5 million Japanese consumer behavior data and survey research. This presentation will introduce the latest marketing methodologies that enable understanding of actual user purchasing behavior even in the cookie-less era.