USE Credit Union Unveils New Name, BluPeak Credit Union, to Reflect their Broad and Diverse Membership and Commitment to Being a Top Employer – QNT Press Release


The $1.2 billion credit union’s new name represents a high-quality banking option that is more inclusive of everyone within their field of membership.

SAN DIEGO, Nov. 1, 2022 /PRNewswire/ — USE Credit Union (USECU) publicly unveils its new name today: BluPeak Credit Union. The new name better represents the broad and diverse communities it serves, to empower more people to achieve peak financial wellness in its five-county field of membership.

Our decision to rename as BluPeak is to showcase that our high-quality banking option is available to all Californians who live, work or worship in Alameda, Sacramento, San Diego, Santa Clara or Yolo counties, as well as those employed by the state of Californiaand California university employees and students.

“In today’s world, the relationship and experience a member has with its credit union plays a vital role in the brand,” said Amber FielderSenior Vice…

Full story available on Benzinga.com



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