[ad_1]
AUBURN HILLS, Mich., June 28, 2022 /PRNewswire/ —
- DodgeHWY93.com connects the open road with the 93 days of summer, charting a summer course across the US for its owners and enthusiasts
- HWY93 will include a curated list and interactive map of events, drag strips, iconic drives, restaurants, roadhouses, lodging and other attractions that the Brotherhood of Muscle can use to build their ultimate summer roadmap
- Fans can also submit their own content and recommendations for locations to be added to HWY 93 throughout the summer using #DodgeHWY93
- Dodge will collect its owners’ and enthusiasts’ user-generated content, including the 93 days of summer, to feature in an upcoming national marketing campaign
- In this first-of-its-kind muscle car marketing campaign, The Real Brotherhood of Muscle, Dodge puts its fans and drivers in the national spotlight
- Dodge brand will search across social media channels, including YouTube, Facebook, TikTok and Instagram
Dodge is charting a course along HWY 93 for its owners and enthusiasts this summer, connecting 93 Dodge-inspired events and locations across America — one for each day of summer. Dodge is curating a list of places that embody the daring, authentic spirit of Dodge . The Dodge HWY 93 campaign officially launched on June 22 and runs through September 222022.
“HWY 93 is more than just a highway, it’s a mindset; one that stretches across all 93 days between June and September, past the coolest events and hottest locations in America,” said Tim Kuniskis, Dodge brand chief executive officer – …
Full story available on Benzinga.com
[ad_2]
Source link
